From the course: The Role of Business Analysis in Data Analytics

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Identifying research questions

Identifying research questions

- Ever wonder where an analytics project starts? It actually begins with a well-defined research question. The question is the foundation for all the other analytics work. That's how important it is. The team uses it as the boundary for their work. The research question speaks to what the business wants to discover through analytics, and it enables the data analyst to make critical decisions about which data to use, how much data to collect, and how frequently to collect it. You can think of the research question, like the business objectives on an IT project. Each communicates what the business wants to achieve. Like business objectives, the research question has to be clear, specific, and measurable for it to be effective in guiding the analytics work. Here's how to get started identifying a good research question. Use your business analysis skills to work with your stakeholders to understand their business situation. These are the business opportunities or challenges they're…

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