Hearst Magazines’ Post

Alicianne Rand, SVP & GM of the Fashion & Luxury Group at #HearstMagazines, joined leaders from The Coca-Cola Company, Gen-Z for Change, and United Talent Agency to unpack the complexities facing today’s youngest consumers at POSSIBLE 2025. The panel, “New Year, Same Nihilism from the Loneliest Generation,” explored how Gen Z’s relationship with identity, purpose and media is reshaping how brands connect.