🎧 Audio is having a moment—and we’re not just saying that because it’s Spotify’s super power. ▶️ We’re saying it because the average adult in the US spends more than 2.5 hours each day streaming audio, yet advertisers spend only 4.5% of their ad budgets on this format—and that’s in the world’s largest ad market. 🇺🇸 💡 Audio is a hugely under-utilized channel that can—and should—be a strategic piece of any omnichannel campaign. Click the link to learn more about Spotify Advertising's new path to automation and how it’s democratizing ad buying for the market 👉 https://lnkd.in/er3sDEqS #Audio #Advertising #Automation (Source: eMarketer, April 2024)
Judy Zhang
1d
Love the visuals
We are definitely seeing a huge increase in brand interest for many of our brands in our portfolio through the audio channel. It definitely is an underutilized channel compared to say video, but is definitely becoming a go-to channel for high ROI across CPG and other brands in our portfolio.