http://technet.microsoft.com/en-us/library/ff628166(v=sql.105).aspx
When binding null data to server columns of type varbinary, binary, or varbinary(max) you should specify binary encoding (PDO::SQLSRV_ENCODING_BINARY) using the $driver_options. See Constants for more information about encoding constants.
Support for PDO was added in version 2.0 of the Microsoft Drivers for PHP for SQL Server.
<?php
$db = new PDO('sqlsrv:server=SQLSERVERNAME;Database=own_exchange', 'user', 'password');
$sql = "INSERT INTO dbo.files(file_name, file_source) VALUES(:file_name, :file_source)";
$stmt = $db->prepare($sql);
$stmt->bindParam(":file_name", $files->name, PDO::PARAM_STR);
$stmt->bindParam(":file_source", file_get_contents($files->tempName), PDO::PARAM_LOB, 0, PDO::SQLSRV_ENCODING_BINARY);
$stmt->execute();
?>