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This document contains an outline for a research report, including chapters on introduction, literature review, findings and analysis, conclusions, and recommendations. The findings and analysis chapter analyzes survey results on residents' attitudes and patronage of PERNAMA Supermarket based on demographics and attributes like price, service, and loyalty schemes. Recommendations are provided for improving price, after-sales service, and loyalty schemes to increase the supermarket's market share.

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Himadri Himu
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12 views

Format

This document contains an outline for a research report, including chapters on introduction, literature review, findings and analysis, conclusions, and recommendations. The findings and analysis chapter analyzes survey results on residents' attitudes and patronage of PERNAMA Supermarket based on demographics and attributes like price, service, and loyalty schemes. Recommendations are provided for improving price, after-sales service, and loyalty schemes to increase the supermarket's market share.

Uploaded by

Himadri Himu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TABLE OF CONTENTS

RESEARCH OFFER LETTER LETTER FOR SUBMISSION OF REPORT REGISTER OF RESEARCH MEMBERS ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENTS LIST OF TABLES LIST OF CHARTS

Page No.
ii iv v vi vii viii xi xii

CHAPTER 1
1.1 Introduction 1.2 Background of the Company 1.3 Background of the Study 1.4 Problem Statement 1.5 Objectives of the Study 1.6 Scope of the Study 1.7 Limitations of the Study 1.8 Research Methodology 1.8.1 Data Collection 1.8.2 Questionnaire Design 1.8.3 Sampling Design 1.8.4 Sampling Technique

CHAPTER 2
2.1 Literature Review 2.2 Models

CHAPTER 3
3.1 Findings and Analysis 3.2 Findings 1: Analysis on the Overall Attitude of TC Residents toward PERNAMA Supermarket 3.3 Findings 2: Analysis on the Patronage Frequency Visits to PERNAMA Supermarket Based on Demographic Profiles 3.3.1 Respondents' Gender 3.3.2 Respondents' Age 22 3.3.3 Respondents' Marital Status 24 3.3.4 Respondents or Spouses in the Army 25 3.3.5 Respondents' Ranking in the Army 26 3.3.6 Respondents' Monthly Family Allowance 27 3.4 Findings 3: Analysis on a Supermarket's Attributes Perceived Rank of Importance in Store Selection 28 3.5 Findings 4: Analysis on Attributes' Rank of Importance in Influencing Patronage to PERNAMA Supermarket 28 3.6 Findings 5: Analysis on Any Significant Attribute of PERNAMA Supermarket That Contribute to its Failure in Capturing the Market Share 29 3.7 Findings 6: Analysis on TC Residents' Dissatisfactions Toward PERNAMA Supermarket 29

CHAPTER 4
4.1 Conclusions 4.2 Recommendations 4.2.1 Price ix 4.2.2 After-sales Service 4.2.3 Loyalty Scheme

BIBLIOGRAPHY APPENDIX 1 PERNAMA Shop Category for Year 1996 35 2 PERNAMA Organizational Chart 1996 36 3 Organizational Chart of PERNAMA Supermarket in Terendak Camp, Melaka 37 4 Detailed Distribution of the Residents at Terendak Camp, Melaka 38 5 Survey Questionaire 39 WORK SCHEDULE 44

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