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Tvs Motor Company - Questionnaire

The document contains a 13 question survey about customer buying behaviour for motorcycles. It asks respondents about their awareness and consideration of various motorcycle brands like TVS, Hero Honda, Enfield and Yamaha when purchasing a bike. It also questions what factors influence their decisions like mileage, style, price and brand reputation as well as who influences their purchase like friends, dealers or media. It inquires about visit experiences to TVS showrooms and dealerships.

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Tanmeet Kaur
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4K views2 pages

Tvs Motor Company - Questionnaire

The document contains a 13 question survey about customer buying behaviour for motorcycles. It asks respondents about their awareness and consideration of various motorcycle brands like TVS, Hero Honda, Enfield and Yamaha when purchasing a bike. It also questions what factors influence their decisions like mileage, style, price and brand reputation as well as who influences their purchase like friends, dealers or media. It inquires about visit experiences to TVS showrooms and dealerships.

Uploaded by

Tanmeet Kaur
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TVS MOTOR COMPANY CUSTOMER BUYING BEHAVIOUR QUESTIONNAIRE Q 1. Do you own a Bike?

Yes No If yes, which Bike do you have? Specify_____________________________ Q 2. Which brands of Bike are you aware of..? TVS HERO HONDA ENFIELD YAMAHA BAJAJ LML KINETIC Q 3. Which slogan of Bike affects you the most and of which brand? Specify___________________________________ Q 4. Which factors do you consider while purchasing a Bike? [Rank] MILEAGE STYLE PRICE BRAND SPARE PARTS AFTER SALE SERVICE Q 5. Who influenced you while purchasing the Bike? FRIENDS DEALER FAMILY MEDIA

Q 6. Have You Visited Any TVS Showroom? Yes No

Q 7. If yes, what was the Experience? VERY GOOD GOOD AVERAGE BAD Q 8. If No, why you have not visited the TVS Showroom? Please Specify______________________________ Q 9. If you have a Motorcycle other than TVS? Do you know about TVS Motor bike? Yes No If yes which Brand of TVS Motor bike? Specify ___________________________________ Have you visited TVS DEALERSHIP? Yes No

Q 10. What have you liked OR Disliked at TVSDEALERSHIP? Specify____________________________________ Q 11. Does celebrity endorsement affect the purchase of Bike? Yes No Q 12. Which brand do you think is most popular in the Market? Specify___________________________________ Q 13. If there is no price consideration which brand would you buy? Specify___________________________________

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