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CB Assignment 1

This document outlines questions for a term assignment on consumer behavior. It asks students to define consumer behavior, explain why it is important for marketing managers to study, analyze statements about consumer behavior being multidisciplinary and important for governments to study. It also asks students to discuss the relationship between consumer behavior and marketing strategies, provide short notes on products and the difference between consumers and customers, describe what type of buying behavior they exhibit, and outline the basic model of consumer behavior.

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Vasudha Nagpal
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36 views1 page

CB Assignment 1

This document outlines questions for a term assignment on consumer behavior. It asks students to define consumer behavior, explain why it is important for marketing managers to study, analyze statements about consumer behavior being multidisciplinary and important for governments to study. It also asks students to discuss the relationship between consumer behavior and marketing strategies, provide short notes on products and the difference between consumers and customers, describe what type of buying behavior they exhibit, and outline the basic model of consumer behavior.

Uploaded by

Vasudha Nagpal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Consumer Behaviour Term Assignment 1 Unit 1 Unit Name: Introduction to Consumer Behaviour Last Date for submission: 14 Sep

2012 Q1. What is Consumer Behaviour? Why it is important for a marketing manager to study Consumer Behaviour? Q2. Critically analyse the following statements: a) Consumer Behaviour is a multi-disciplinary science. b) Government and Non- Profit making organisations need to study Consumer Behaviour. Q3. Discuss the interrelationship between Consumer Behaviour and marketing mix strategies with suitable examples. Q4. Write short note on the following: a) Product. b) Differentiate between consumer and customer. Q5. In which category you will put yourself in types of buying behaviour. Explain with the help of example. Q6. Describe Basic model of Consumer Behaviour.

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