Scribd
Upload
47 views

Idea Cellular Limited: - Dhiraj P. Badgujar

Idea Cellular Limited is an Indian mobile network operator founded in 1995. It is jointly owned by Aditya Birla Group, Axiata Group Berhad, and Providence Equity. Idea has over 117 million subscribers, making it the third largest operator in India. It offers voice, data, and value-added services across India. In the last fiscal year, Idea carried 450 billion minutes of voice traffic and 100 terabytes per day of data traffic on its network. The company has been recognized with Effie awards for its marketing campaigns.

Uploaded by

Kamal Yadav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
47 views

Idea Cellular Limited: - Dhiraj P. Badgujar

Idea Cellular Limited is an Indian mobile network operator founded in 1995. It is jointly owned by Aditya Birla Group, Axiata Group Berhad, and Providence Equity. Idea has over 117 million subscribers, making it the third largest operator in India. It offers voice, data, and value-added services across India. In the last fiscal year, Idea carried 450 billion minutes of voice traffic and 100 terabytes per day of data traffic on its network. The company has been recognized with Effie awards for its marketing campaigns.

Uploaded by

Kamal Yadav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

IDEA CELLULAR LIMITED

-DHIRAJ P. BADGUJAR

CONTENTS

Company Outlook Corporate Information Services Subscribers Base Performance Highlights Profitability Awards

COMPANY OUTLOOK
Birla Communication Ltd. Founded on March 14th,1995. Birla-Tata-AT&T 2000-2004

(Batata) IDEA
Parent Companies:- Aditya Birla Group (49.05%) Axiata Group Berhad (15%) Providence Equity (10.6%)

CORPORATE INFORMATION
KEY MANAGEMENT PEOPLE
Mr. Kumar Mangalam Birla Mr. Sanjeev Aga Mr. Himanshu Kapania Mr. Akshaya Moondra Mr. Shashi Shankar Chairman Director MD CFO CMO

SERVICES
Voice Services GPRS 3G Services- At the end of FY12,3G service available in more than 3000 towns and 10,000 villages. ISP- Idea ISP carries 70% of data traffic on its own

OFC networks, has PAN India coverage of around


65,000 Km.

VAS- Idea VAS includes music, Bollywood

Cricket services.

Mobile Banking Service- Idea MyCash. Company carried almost 450 bn minutes on its network during FY12 in terms of voice, data traffic was 100 TB/day.

SUBSCRIBERS BASE
No. of Subscribers- 117 mn

Active VLR subscribers ratio to Report subscribers is over 93%.

3rd largest India opertor in total VLR subscribers. MNP 2.9 mn subscribers opted for Idea .

PERFORMANCE HIGHLIGHTS
INR mn

PROFITABILITY

AWARDS
Effies Gold and Silver award for NO idea-Get idea and Break the language barrier campaigns.

WHAT AN IDEA, SIRJI!

THANK YOU

You might also like