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Index

This document contains an index that outlines the structure and content of a market research report. The report is divided into three parts: Part I covers formal aspects like the acknowledgement and preface. Part II contains the main body of the report, including the statement of objectives, research methodology, data collection methods, data analysis and findings. Part III includes additional tables and a bibliography as an appendix.

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16 views

Index

This document contains an index that outlines the structure and content of a market research report. The report is divided into three parts: Part I covers formal aspects like the acknowledgement and preface. Part II contains the main body of the report, including the statement of objectives, research methodology, data collection methods, data analysis and findings. Part III includes additional tables and a bibliography as an appendix.

Uploaded by

chaudhary_001
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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INDEX

CONTENT PAGENO.
PART I: FORMALITY 01-03 ACKNOWLEDGEMENT 01- 01 1.2 PREFACE 02- 02 1.3 SUMMARY 03 - 03
1.1

PART II: MAIN REPORT 04 - 81 2.1 STATEMENT OF OBJECTIVES 05 - 05 2.2 CLASSIFICATION OF MARKET RESEARCH 06 - 06 2.3 RESEARCH METHODOLOGY 07 - 07 2.4 TYPE OF DATA AND ITS SOURCES 08 - 16 2.4.1 Secondary data 09 - 10 2.4.2 Internet usage in India 11 - 15 2.4.3 Primary data 16 - 16 2.5 SAMPLING DECISION 17 - 19 2.6 DATA COLLECTION 20 - 22 2.6.1 Survey method 21 - 22 2.7 DATA COLLECTION TOOLS 23 - 29

2.7.1 Questionnaire 24 - 29 2.8 ANALYSIS & INTERPRETATION 30 - 49 2.9 STATISTICAL TECHNIQUES (ANOVA table) 50 - 51 2.10 FINDINGS 52 - 53 2.11 LIMITATIONS 54 - 54 2.12 CONCLUSION 55 - 55 2.13 RECOMMENDATIONS 56 - 57 PART III: APPENDIX 3.1 TABLES NOT INCLUDED IN FINDINGS 58 - 61 3.2 BIBLIOGRAPHY 62 - 62

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