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Business Success and Customer Relation

Customer relationship is a key strategy for delivering superior customer service to acquire, develop, and retain customers. Businesses must understand each customer's history to effectively serve their needs. Providing consistent, high-level customer service can increase sales, customer loyalty, public image, and workforce satisfaction by creating repeat business, word-of-mouth recommendations, a trusted brand, and motivated employees. Satisfied customers also benefit businesses through interrelated positive outcomes.

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19 views

Business Success and Customer Relation

Customer relationship is a key strategy for delivering superior customer service to acquire, develop, and retain customers. Businesses must understand each customer's history to effectively serve their needs. Providing consistent, high-level customer service can increase sales, customer loyalty, public image, and workforce satisfaction by creating repeat business, word-of-mouth recommendations, a trusted brand, and motivated employees. Satisfied customers also benefit businesses through interrelated positive outcomes.

Uploaded by

pankaj5590
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS SUCCESS AND CUSTOMER RELATION

Jan Carlson once said, If you arent serving the customer directly you should be supporting someone who is Customer Relationship is a new strategy for delivering superior customer service in order to effectively acquire, develop, and retain your companys most important assetsits customers. One of the prime components of business success is the ability to service customer effectively. Businesses must have a comprehensive understanding of each and every customer and their history. It is important to note that customers are no longer just traditional end users or consumers, but potentially they can be partners or resellers, in short any business is highly dependent on its customers. The potential benefits to a business from providing a consistently high level of customer service include: Increased sales more likely to try out other products/services too Customer loyalty more likely to be a source of repeat business and to recommend the business to friends and family Enhanced public image helps build a brand and provides protection if there is a slip-up in customer service More effective workforce satisfied customers help create a positive working environment It should be evident from the points made above that the benefits of good customer service are interrelated, i.e. Satisfied customers will lead to more sales from their own repeat business and from the new customers generated by their recommendations A positive public image will generate more sales by attracting new customers Staff who deliver good customer service receive their customers appreciation and are further motivated to offer good customer service and so on.

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