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Case Analysis

This document outlines the suggested steps for preparing a case analysis as a marketing consultant. The steps are to first skim the case quickly, then read it again for detail. Analyze the problem by identifying threats, opportunities, or difficulties. Break down the analysis by examining the environment, publics, market, competition, and company information. Finally, provide recommendations for action or no action along with realistic implementation considerations, and justify any need for further information gathering.

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Mohammad Shahid
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35 views1 page

Case Analysis

This document outlines the suggested steps for preparing a case analysis as a marketing consultant. The steps are to first skim the case quickly, then read it again for detail. Analyze the problem by identifying threats, opportunities, or difficulties. Break down the analysis by examining the environment, publics, market, competition, and company information. Finally, provide recommendations for action or no action along with realistic implementation considerations, and justify any need for further information gathering.

Uploaded by

Mohammad Shahid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Preparing a Case Analysis: Suggested Steps I. II. III.

Skim once quickly Read again for detail Work through in this order, taking viewpoint of marketing consultant A. Identify problem 1. threat (competitor, trend) 2. opportunity 3. lurking difficulty B. Analyze problem in pieces 1. Environment (e.g., demographic, economic, technical) 2. Publics (e.g., financial, media, citizen-action, government) 3. Market (potential buyers) Benefits sought Information: what they know, how they search Decision makers and influences Level of involvement 4. Competition 5. Upstream and downstream channel members (suppliers, distributors) 6. Company Information (e.g., objectives, strategy, structure, strengths, weaknesses, constraints) C. Recommendations 1. Action (specify 4 Ps) versus no action 2. Implementation issues (what can realistically be done?) Do not duck the issues! Do not merely claim lack of information as basis for no action. If you must have information to make a recommendation, demonstrate the value of that information (e.g., what you need and why, how you would get it, time and costs of that gathering information, etc.).
Source: Prof. Ed Fox

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