Introduction: Note: We define smartphone as a mobile phone that offers advanced capabilities such as Web access and e-mail;

runs complete operating system software and can run various apps created by third parties; and features a larger screen and faster processor than standard mobile phones. 1. What is your current primary occupation? Student 46% 18-21 59% Professional 54% 22-25 28% 26-30 8% 2-year High school/GED 8% Some college 58% college degree 4% 31-40 4% 4-year college degree 24% Masters degree 6% 41-50 1%

2. What is your age?

3. What is the highest level of education you have completed?

4. What is your current primary occupation? Student | Faculty/staff | No response | Other_____________ 100% of respondents self-identified as students; for analysis, we calculated only student responses and discarded others. 5. What is your major or field of study?_____________ Click to view answers... 29% Journalism 9% Business 9% English 7% Psychology 6% Advertising 4% Physiology 3% Architecture 3% Art/Film/Dance 3% Biology Computer Science 3% Political Science 3% 2% Economics 2% Chemistry 2% English International Affairs 2% 2% Physics Telecommunications 2% 1% Aerospace 1% Astronomy Environmental Studies1% Foreign Language 1% 1% Geogrpahy 1% Law 1% Sociology 2% Other 6. Do you use or own a smartphone as your primary mobile phone? Yes | No (No = exit survey) Yes 54% No 45%

Note: All data below this point is calculated from self-identified smartphone users only

7. What brand of smartphone do you use? (select your primary mobile phone if you have more than one) iPhone 40% RIM/Blackberry Android OS Windows OS 26% 22% 8% Palm 4% Often Sometimes Seldom Never

8. EXCLUDING VOICE CALLS, how often do you use your smartphone in these situations?

Idle time at work or school (during breaks, lunch, boring meetings/classes, etc.) Riding the bus, train, or in car as passenger (commute) Waiting in line (examples: coffee shop, grocery store, for movie to start, picking up kids, etc.) In bed when you wake up (weekend leisure time. before you get out of bed for work, etc.) In bed before you go to sleep For school related tasks For work related tasks In the bathroom While exercising (running, cycling, skiing, at the gym) While you are driving, waiting for light to turn green (not moving) While you are driving (wheels moving) Click to view answers...

75% 74% 55% 52% 46% 45% 39% 19% 17% 16% 10%

17% 19% 30% 25% 26% 37% 35% 28% 22% 35% 19%

7% 5% 14% 14% 17% 14% 17% 28% 26% 30% 37%

1% 2% 1.8% 9% 11% 4% 9% 25% 35% 19% 34%

9. Under what other scenarios do you commonly use your smartphone? (Please list, one per line)_____________

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

Alarm clock Doctors offices Hanging out at friends; look up answers in class; during meals During class Check scores To listen to music on a regular basis While eating Waiting for friends Settling arguments with friends; looking up random trivia facts at dinner/drinks; looking up recipes in the grocery store; finding dinner reservations In an argument, to fact check Walking to class or work when im bored For class projects, group meetings I use my smartphone while I am walking from one destination to another, especially if I am lost While cooking; While doing homework Sometimes while watching TV To be honest, always! In meetings taking notes. Doctors waiting rooms, waiting for people to meet me places, walking or driving from place to place (podcasts) Waiting for long periods of time; when I first wake up to read the news When giving directions; in waiting rooms (i.e., doctors office) When Im bored; When I need information; When Im reporting Check Craigslist for updates; Check email (constantly); Listen to Pandora; Text Downtime, on-the-go research, walking to class Walking to class; waiting for a meeting; waiting for a doctors appointment Walking around campus Bored, need quick facts, score updates In unfamiliar places to get directions or look for an address Looking for movie times, checking weather, killing time when I dont have access to a computer, etc. At the airport, At sporting events, checking scores of other events I am a very curious person, always asking questions about pretty much anything under the sun; I use my phone anytime I have a question in order to find answers; I also have a lot of game apps, which I play when bored or when waiting. Getting directions to places Walking to class

 Walking on campus I use my smart phone to: listen to the radio while on the bus, check the news while waiting in line for coffee, play games and check websites like Textsfromlastnight.com or buffsecret.com during idle time at school, check weather before getting out of bed, set alarms and schedule before going to bed, make phone calls while driving, change the music station I am listening to when stopped at a stoplight, to complete text messages in the bathroom, to track how far I have run using an application. Taking notes during meetings On vacation as primary email device When i have to wait for something I use the GPS feature on my hand-held smartphone; I watch Youtube videos and find it very accessible to any online sites; I have used my phone to record lectures as well at opening up Word documents that I get all the time; Email is my most used feature on my phone. Boring lectures.. urgent need to check email while in class General down time at home At home or office, for organizational tasks; at presentations; to note music, books, software or other titles I want to investigate another time Waiting for class to start While at bars; Waiting for friends In the airport; in a cab; when i need to look something up quickly While walking places or longboarding While with friends Waiting for anything, doctors office, etc. When lost, addresses, phone numbers, email, bank statements During commercials while watching TV; To search for directions Everywhere I go I use it to txt and call people I use it on the bus on my way to class, and I always check the news and weather before I go to bed I use it when I need or want information, this can be for academic interests or personal but I find it useful to have all of my data organized in a quickly accessible tool. Wikipedia is wonderful. In airports or as a passenger in a car While waiting for doctors appointments Reading at lunch; Getting Directions; Listening to music when away from home; Practicing language skills when on the airplane Checking email in the morning; Correcting people on grammar word usage or facts Working out; finding restaurants; listening to music on the bus; looking cool things up online; playing sudoku Away from a computer and need the internet. Shopping, movie times, weather, news Texting friends; check email; need directions somewhere; need to look up something a professor says; need to verify facts from a bet or conversation; if bored during class; to track my speed down the mountain on a snowboard (app for this); make notes, e.g. to-do list, grocery list, persons email address; alarm clock; listen to Washington DC sports radio (via Wunderradio app); while shopping, to look up comparison prices online or facts about what Im considering buying Any time Im bored; The iPhone is ultimate In class, as an alarm clock, at the gym Look up the bus schedule; waiting for bus; bored in class; calling people before class; calling before I go to bed, when I wake up In awkward situations (fake texting); when Im bored; I play brick breaker; when I want to avoid someone I act like Im on my phone or texting so I dont see them When I am browsing my emails in between breaks in class Walking from one place to another place; During dining Stream Pandora via wi-fi through phone to a connected a stereo. Quick Internet searches (is there a Mexican restaurant nearby? What team did ___ play for last year? etc.) Starting to use cash management & gas mileage applications (for wifes car). Waiting for the bus At parties

 In a pool, at the beach, during sporting events, during class While walking across campus; at a friends house; to look up info Expecting important email; When lost (GPS capability) When Im lost; When Im looking up the phone number of a venue (coffee, concert) Whenever Im bored I use mine as an alarm clock. Develop apps, Check locations using Map, Bus timings, eMail Facebook, twitter, Web browsing, In the loo light reading At school checking weather 2) Before bedtime checking tomorrows weather In between class or working; checking my emails or update on sports scores Waiting for class to start. I check the weather and wordly and celebrity news on it everyday Texting, looking up information, looking up directions Bored in class; Listening to music while driving; Listening to music in general; Walking (mostly around campus) Relaxation, meditation, maps To look up information during class When buying groceries, I use Epicurious and select a meal; so then I buy each ingredient as I go down each aisle Biking and listening to music; when looking up a question With friends, look up random stuff, camera on outings Between classes; in car pulled over, stopped; waiting for clients; checking directions Submiting web based homework
10. Multitasking: EXCLUDING VOICE CALLS, how often do you use your smartphone while simultaneously doing these activities? Often Listening to music Walking Watching TV Shopping Using the toilet Playing computer games Playing sports, exercising While talking on the phone (i.e., using apps, advanced features) Click to view answers... 52% 45% 42% 33% 22% 17% 14% 13% Sometimes 33% 38% 40% 42% 27% 18% 17% 29% Seldom 11% 14% 9% 17% 23% 25% 38% 37% Never 4% 3% 9% 8% 28% 40% 31% 21%

11. Under what other situations do you use your smartphone and multitask?_____________

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

During class; During homework Eating meals Watching tv, walking to class or work, bathroom at the gym Watching movies While eating During class; Talking to friends Eating When I am working on homework I will often use my smartphone to check email or text if I need help on something While working Doing homework; During meetings During calls & texting Using computer Our brains dont actually multi-task. Weve just learned to bounce from one subject to another really quickly. Eating breakfast, lunch or dinner Watching the news While working; While doing homework; While watching movies; While sitting on the couch watching TV; bathroom Taking a measurement at work; Eating

 Cooking; studying sitting in class either looking up info or texting; eating; lying outside reading to jot down ideas Driving Doing work. To play games while watching TV, to send text messages while listening to music, to listen to music while exercising, to check a list of what to buy while shopping, to look at recipies while shopping at the grocery store, to answer text messages while talking on the phone. Doing homework Using the GPS feature while going on road trips. Walking to class from the bus stop. Eating Cooking/baking Doing homework and texting While on my computer While eating While listening to music While doing homework While on my laptop surfing the Internet Grading; doing homework If I am on the phone and someone needs a phone number or I have to send a text to someone else During the activities which involve me moving; it is also my mp3 player. During the other situations it is in order to get information. While Im doing homework; When hanging out with friends Installing software at work. Scheduling things Taking notes in class; while driving When I am in a hurry and need to do multiple things at once Studying While Im in a meeting for work! I use it while I study to keep from getting too bored Homework; riding my bike Working out On computer studying, reading
12. How often are you consuming different types of information on your smartphone? Often Text messaging (SMS) Reading e-mail Searching for specific information Talking on the phone Viewing content on social networks Weather forecasts Maps, GPS Communicating with friends on social networks News Listening to music Chatting (AIM, GoogleTalk, Skype Chat, etc.) Solo video games Watching video (ex. video podcasts, Youtube, etc.) Listening to audio podcasts Video games across networks with multiple players Reading books (ex. Kindle Reader app; B&N Reader app, etc.) question? _____________ 81% 77% 67% 64% 52% 48% 47% 42% 41% 41% 14% 12% 9% 9% 4% 3% Sometimes 12% 16% 25% 29% 22% 30% 34% 25% 36% 27% 18% 21% 31% 14% 7% 7% Seldom 5% 2% 6% 6% 14% 15% 12% 18% 13% 16% 30% 22% 34% 26% 15% 18% Never 2% 5% 2% 1% 11% 7% 7% 14% 10% 16% 38% 45% 27% 51% 74% 72%

13. Are there additional ways you consume information on your smartphone that are not covered in the above

Click to view answers...

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

Sports scores; movie times; checking prices Research verifications of comments in discussions Voicenotes I check my horoscope frequently; I have two radio broadcasts stations that I listen to; I have several blog pages that I go to on my phone Dictionary application; New York Times application; MovieFone Twitter! Yelp reviews; Gmail calendar; movie times Using the Internet to locate stores and phone numbers; Using the phone to check the balance or recent transactions in my bank account Exercise and nutrition Connecting to the Internet through your PC! Using dictionary.com and wikipedia. Reviews of Businesses Cooking Recipes Coupons Blog Appointments on Calendar Bank statement, horoscope Web browsing Use tuner app for music Organizing calender organizing assignments Listening to radio stations across the country or local sports talk Flight information and check in As a service provider, I have to check the message 24/7 SSH connections Personal calendar, to do list Streaming radio Reading PDFs, Office applications Looking up sport teams results Grocery bill maintainence notes
14. How often do you create different types of content on your smartphone? Often Text messaging (SMS) Writing or responding to e-mail Taking photos Maps/GPS Recording calendar events Updating Facebook status Taking video Tweeting Audio recording, creating podcasts Click to view answers... 88% 52% 49% 47% 47% 27% 14% 10% 6% Sometimes 5% 31% 36% 34% 26% 25% 25% 8% 7% Seldom 5% 11% 12% 12% 16% 24% 29% 14% 20% Never 2% 7% 3% 7% 10% 25% 32% 68% 67%

15. Are there other types of content that you create using your smartphone not listed in the above question? _____________

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

Word documents Recording gas mileage data Notes (mentioned many times) I create lists in the note app on my iPhone such as shopping lists, lists of things to pack for trips, reminders of things to do, etc.

 Memo notes Editing photos Calorie tracking as well as exercise tracking that is linked to an online account Budget tracking Writing down notes to be remembered Editing photos Recording information on personal blog Memos/notes to self Creating spreadsheets; editing Word documents Lists (groceries, new music to buy) Taking notes, jotting down ideas for things to research, things to do, recording memoirs Blackberry messaging I use a calorie tracker on my phone to create a food log Blogging Grocery lists Google Documents: I find it useful to have notes that I can create which I can then edit on my computer. Google Contacts: Being able to sync my contacts with Google is a huge plus. Personal accounting info: cash expenses, tracking gas purchases & miles driven Foursquare Its the only test platform for developing apps apart from the simulator Listing of movies and music to download
16. How do you consume news on a smartphone? Often Read articles on individual news sites (ex. NYTimes.com, WSJ.com) Skim news articles and content from multiple sources View news at Google News, Yahoo News, etc. (multi-source news aggregators) Search for news Use sources like Twitter and Facebook to find news content Receive news alerts on your smartphone View news from friends recommendations sent to you on your smartphone Listen to audio news (podcasts or streaming audio) Search for news using Twitter Watch news video 17. What are your preferences for consuming news on your smartphone? Favorite News in the form of text News in the form of photos News in the form of video News in the form of audio question? _____________ Click to view answers... 58% 12% 10% 5% Like 26% 51% 24% 18% Neutral 13% 27% 39% 42% Dislike 2% 8% 21% 30% Hate 2% 2% 6% 5% 33% 24% 21% 18% 14% 14% 9% 7% 5% 4% Sometimes 32% 29% 31% 31% 15% 13% 17% 10% 8% 13% Seldom 16% 22% 21% 26% 22% 21% 24% 25% 14% 25% Never 19% 25% 27% 25% 49% 52% 50% 58% 73% 58%

18. Are there additional ways you prefer to consume news on your smartphone that were not mentioned in the above

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

RSS reader Using widgets with a news feed Multimedia; converging Short tweets
19. What types of news do you typically read, listen to, view, or seek out on your smartphone? Often Sometimes Seldom Never

Weather Breaking news National news International news Local or state news Sports news Business/technology news Personalized news Specific columnists or bloggers Investigative reports question? _____________ Click to view answers...

56% 52% 40% 30% 29% 21% 19% 13% 9% 7%

27% 32% 36% 34% 36% 23% 26% 25 16% 26%

11% 8% 13% 20% 20% 25% 33% 28% 29% 36%

6% 8% 11% 16% 15% 31% 22% 34% 46% 31%

20. Are there additional types of news you seek out on your smartphone that were not mentioned in the above

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

Entertainment Entertainment news (NOT societal gossip) Twitter updates The onion fake news, texts from last night non news, entertaining news Science news; technology news; weird news I use Twitter as a way to follow all of the major physics institutions and science magazines; this makes it a quite personalized news source; I hate it as a social networking service though. University news, Rave alerts Celebrity Google Reader (for research-related news)
21. Do you prefer to go to individual news sites using your smartphones Web browser or use a news-specific app? No News sites 27% Apps 40% preference 34%

22. If you have a preference from the above question, please explain. _____________ Click to view answers...

These are some of the answers given by survey participants; we include them as anecdotal evidence of how college students use their smartphones. (Click anywhere in text to hide.)

Apps dont allow you to have multiple tabs open or go to multiple pages at once plus, my phone doesnt have them Apps seem to load faster than the web browser. I usually dont turn 3G on unless I am specifically searching for something and know I will need the speed since it takes up a lot of battery. Apps are easier to keep up with instead of changing my network every time I want to go to a website. Its easier to click the app and see what pops up It would be more condensed from various sources in an app I prefer using the New York Times or NPR apps I prefer to be at a particular source just to make sure that the source is credible I go to sites such as nytimes.com or coloradoan.com to find information rather than through an application Its easier to use a RSS Reader app to keep in touch with all of the sites I wish to view instead of visiting the sites manually. The reader provides a one-stop shopping experience. It also allows me to pick and choose what I want to read based on the hook. Easier to navigate apps I prefer apps because of the organization of it Easier to use, geared specifically for what I am looking for. Apps download articles to my phone and allow me to view when in airplane mode or without service. I wish there were more quality newspaper apps for Android aside from NY Times and AP. I just like to go to certain websites that I prefer to get my news off of, or search for articles or news-type info on

Google through my phones browser I prefer to use news apps or widgets as they make it very easy to get news at a glace. The apps and widgets also provide the option of viewing more information by using the phones browser. The apps usually make the site much more phone friendly and its a lot eaiser to get through the info quickly On a Blackberry, going to the actual news sites requires Flash and often the site looks completely different on the Blackberry I have an Associated Press app that I use and a Weatherbug app that I use I find that going directly to the news site is easier because usually the site is free, where as the application will sometimes cost money. Also I think the news site is easier to navigate than the application because I am already familiar with the layout. Apps seem to load data faster than browsers. Secondly, apps based content is easier to read. Havent found a decent app for Blackberrry yet. I prefer to use Google News mobile site. Dont like the clutter of several app icons Apps usually load faster and it is easier to get used to the interface. It is more convenient to simply have the apps of the news sources I like. In addition its quicker and easier to sort through. Do not like apps cluttering my phone Apps are easier because they do not take a lot of time to load, and because I am used to their formats which are also more phone-friendly than a news websites format would be. Finding articles and loading them is just more efficient. I love the NYTimes app and the Huffington post app The browser tends to be significantly slower to reach news outlets I like to be able to browse the news without the app constraints I prefer to read news within an easily accessible app, rather than starting another window/tab in the browser. Keeps the browser less cluttered (I tend to leave a bunch of different things open), partitions activities (go to the news app for news, browser for other things) Apps are better designed to give you information on your smartphone then web sites are The apps are fitted for my iPhone and I can therefore have an easier time reading on my phone than if I had to scroll on a web browser on my phone I forget to check for news unless there is an app that alerts me to it I feel like apps are usually too slow and using my web browser lets me switch between news and other websites Apps require less effort I like local news apps that direct me to the stations mobile web content area I use Twitter or a news service which shows me headlines from a number of sources and if something looks interesting I press it and am taken to the main article I havent gotten around to downloading an app for news I like the NYTimes and AP apps, although sometimes they can be really slow or crash. Huffington Post is good and other times Ill check out the NPR app (audio). Easier to click on an app, than to browse the Internet Apps for the Palm Pre are not often incredibly helpful, so I tend to just use news sites instead LAtimes.com has a good mobile formatted site Easier to use apps than pecking at the browser www.cnn.com is just quick and easy I have a couple of apps on my phone that make it very easy to access the information I havent tried any of the apps, yet, and have only bothered to download Google Finance, so far Primarily I use Google Reader because it contains highly personalize-able information News on the collected news sites tends to be very shallow; I prefer reliable news sites where I can get in-depth info instead of just a headline Apps tend to aggregate things I dont care about from websites I dont read. I havent found any app that aggregates the BBC News, MSNBC and CNN. The applications are usually pretty cumbersome owing to a nonuniform interface. The web browser is good enough in 95% of the cases, so I prefer to just see exactly what I see on my PC.

 Apps are easier to navigate, makes it quicker to find what I want to read Apps are easy to navigate and the content brought from apps are usually good Apps are just easier to use and less hassle. Going to the actual site makes you first open up Safari to browse for the site. Apps take you directly there and often have the articles right there once opened. I use it so seldom for news, doesnt make sense for me to have an app. A lot of the sites I go to do not have apps Sites badly made I am more used to news sites than apps, but I might use more apps in the future
23. What percentage of a news article do you typically read on your smartphone? 3 Headline only 9% 30 seconds or less 31% 30 seconds or less 31% paragraphs or less 47% 31-59 seconds 3% 31-59 seconds 3% 1:00-1:30 5% 1:31-2:00 3% 2:01-3:00 2% 1:00-1:30 5% 1:31-2:00 3% 2:01-3:00 2% 25% of article 16% 50% of article 15% 100% of article 13% More than 3:00 6% More than 3:00 6% No response 50% No response 50%

24. How long do you typically spend listening to an audio news story on your smartphone?

25. How much time do you typically spend watching a news video on your smartphone?

See survey methodology

Smartphone survey methodology

In order to gain a better understanding of student smartphone use, a survey was administered to 517 students attending the University of Colorado and several other colleges and universities around the U.S. From this group, 272 students (53%) owned asmartphone and 242 (47%) owned a feature phone. Those that did not have a smartphone did not finish the survey after the first five questions since questions were mainly about how each person used his or her smartphone. See survey questions and results data Sampling. An online survey was used over a secure Web connection (https://) usingSurveyGizmo.coms enterprise service. An e-mail was sent to university and college professors and instructors affiliated with the researchers with an invitation to participate in the survey and a link to the survey to be distributed to their students. A convenience sample was chosen based on connections the researchers had to educators at different institutions around the U.S. To increase participation, a snowball technique was used, allowing the selected educators to forward the e-mail on to faculty colleagues to invite their students to take the survey. This was done to increase the sample size. The survey, containing 25 questions, was made available online from March 1, 2010, to April 18, 2010. Students from 32 different majors took the survey. The three top majors participating in the survey included journalism (30%), engineering (9%), and business (9%). Survey Process and Questions. Students used their own computers, in the setting of their choosing. Because of the use of a snowball technique, it was not possible to calculate the response rate. All survey responses were self-reported. All respondents were asked whether they were a student or not, so that non-students could be weeded out from the results. Questions were explicitly asked about how students use their smartphones and the types of content and mobile services that they prefer and/or regularly view or use. Specific questions also were asked about how each student consumes news on his or her smartphone. Each of these questions used a five-point Likert scale, with 1 meaning strongly disagree and 5 indicating strongly agree. In order to ensure survey-participant privacy, answer data was kept separated from (voluntarily given) e-mail addresses. E-mail addresses were collected so that researchers could at a later date share the results of the survey with interested participants; those e-mail addresses were stored in a separate database, with no way for the researchers or other parties to match answers with individual e-mail addresses or IP addresses. Demographics. The demographics of the sample reveal that of the students who have smartphones, 46% of the participants were male (n=126), and 54% were female (n=146). Of the 272 students who own smartphones, 8% have completed high school or earned a GED (n=22); 58% have completed some college (n=158); 4% have completed a two-year college degree (n=11); 24% have completed a four-year college degree (n=66); and 6% have completed a masters degree (n=15).

Preparing surveys for smartphones

Snap version 10.17 has improved web survey layout on smartphones such as the iPhone and Blackberry. However, because smartphones have limited screen space, a mobile internet connection (which may use a slow speed) and small keyboards, it is sensible to adapt your surveys if you know that they will be viewed on smartphones. This worksheet discusses the issues involved in designing a survey for smartphones. It describes the facilities in Snap to help you. It gives an example of changing a survey so that it conforms to the guidelines for use on a smartphone.

Things to consider when setting up your smartphone survey

If you are designing a survey that is principally going to be used on smartphones, the best practice is to design the layout for the survey accordingly. You may wish to use one of the PDA style templates provided with Snap. Do:

Do not:

Think about the size of the screen that people will read it on Have ten or fewer questions Use small graphics or no graphics Have one question per page (to reduce the need to scroll) Turn off the progress bar Be careful about your choice of image boxes if you use graphics Turn off the option of having the title on every page Choose buttons which look good when small Consider the pros and cons of using data pickers Check how your survey looks on different phones and browsers

Use items that use a lot of memory, such as sliders, map controls and large pictures (some older devices may not display sliders and map controls correctly) Have lots of questions that take a long time to look through on a small screen Have many open-ended questions where you ask respondents to enter free text

Background
Surveys delivered over the Internet may be viewed on any type of device, from a large monitor to a smartphone. If you know that a survey is only going to be seen on one type of device, you can design for that screen size and set of features. If you are not sure whether people will be completing it on a smartphone or at their desk, it can be more challenging. Snap now incorporates the mobile meta tags "HandheldFriendly" and "viewport" to make Snap WebHost and Web:HTML surveys look better on handheld devices. Snap provides style templates suitable for PDAs and smartphones. These are tagged PDA in the lists of style templates. If you are creating a survey to be viewed on a specific device, you can set a page size that is the same as a device screen size.

Summary of steps
This example shows how to convert the snActivate survey supplied with Snap to work on a smartphone. To convert your own survey, you will need to check the content of the questionnaire yourself, and make changes to the questionnaire properties. (You can change the properties by applying a pda style template to the survey.) The steps you will go through are: In the questionnaire:

Consider whether to use data pickers for date and time (these take up a lot of the screen but may be quicker for entering current date and time than a smartphone keyboard) Put page breaks between each question

In the layout properties:

Change the buttons to symbol buttons rather than text buttons Remove the title on following pages Remove the progress bar Remove the proportional edit boxes

In the page properties:

Set the page size (if you know what device people will be using) Make it single column

Step 1: Creating an online edition using the pda template

1. 2. Start Snap. Open the survey that you wish to run on a smartphone. (This example used the Activate survey supplied with Snap.)

3. 4. 5. 6.

Create a Snap WebHost or Web:HTML edition. Click

to display the Editions and Style Templates dialog.

Click [New...] to create a new edition, and in the Publication Medium field, select Web. Select Snap Webhost or HTML from the dropdown list. This example uses Snap WebHost. Select Load Style to choose a new style for the layout of the paper questionnaire. Click selectDefaultPDA.qsf from the file list. and

7. 8.

Click [OK] to close the New Survey Edition dialog. Click [OK] to return to the Questionnaire Design Mode window. You will be in your new edition. You will notice that it has a much narrower layout.

Step 2: Checking the questionnaire

1. Check to see if there are page breaks between each question. Insert any page breaks needed by selecting a question and pressing [Ctrl] + [S] to insert a page break above it.

2.

Check to see if there are column breaks in your survey. If there are any, you can either

survey.

convert them to page breaks by selecting the first question after the column break and pressing [Ctrl] + [S]. remove them by selecting the first question after the column break and pressing [Ctrl] + [A].

Check that your questionnaire conforms to the guidelines given in Things to consider when setting up your smartphone

Step 3: Publishing and testing your survey

1. 2. 3. 4. 5. 6. 7. Select File | Publish or click [Ctrl] + [Shift] + [W] to publish the online edition of the survey. Select Publish with Preview as the output type. Make a note of where the survey is published to, as you will need this information to place your survey on Snap WebHost or a website. The survey will be previewed in a browser. Check it for issues such as the size of images, etc., but remember that you can only see how it behaves on a smartphone when you are testing it on a smartphone. Make any corrections necessary and re-publish. Load the survey onto your website (if it is an HTML survey) or Snap WebHost. Look at the final version on a variety of smartphone browsers.

Changing the publishing settings when using your own styles

If you wish to use your existing styles rather than applying a style template, you must set the questionnaire properties yourself.

1. 2. 3. 4.

Click

on the

Questionnaire window toolbar to open the Questionnaire Properties dialog.

Select Layout from the list of sections on the left of the dialog. Clear the Use the first title as the main title on all pages checkbox. This removes clutter from the screen and limits the amount of information that must be loaded on each page. Clear the Proportional edit boxes checkbox. This ensures that response boxes are kept at a usable size.

5.

Click the Scheme button.

6. 7. 8.

Set the Scheme to Images. Set the Style to Symbols. Choose the colour, shape and border that you wish.

9.

Clear the Use Progress Bar checkbox. This reduces screen clutter and speeds up the load time, by cutting the number of images to load on each page.

10. Click [OK] to save your settings. 11. Select Margins in the Section pane on the left. 12. Set the margins to a minimum width. Set the columns to 1.

13. If you know that your survey is only going to be viewed on one type of device, you can set the page width to the width of that device. Select Page in the Section pane on the left. 14. Set the Width. (You can only set the page height for a paper survey.)

. If you are unsure of the device width, or the type of devices, set the dropdown list to Fit to window.

15. Click [OK] to save your settings.

Conclusion
This worksheet has shown you how to set up a survey for a mobile phone. It has explained issues such as page breaks and graphic size. For more information about image boxes, see Specifying a graphic to use as a box. For reference information on setting the layout in the Questionnaire Properties dialog, see: Layout Properties. For more information about designing surveys for mobile phones, see Smashing Magazine's article A User-Centered Approach To Web Design For Mobile Devices and Jacob Neilson's Alertbox columns (e.g. Utilize Available Screen Space)

Poll from Snap Surveys ...

If there is a topic you would like a worksheet on, email to [email protected] View more Worksheets

1) What did you think of the following?

Excellent
1

Very Good Satisfactory Poor Good 3 4 5

2

The facilities The classroom Practical sessions The trainer The workbook and practical material Relevance of course to your job Catering service The quality of the course

2) Did the trainer involve you and the rest of the delegates in the course discussion?

Yes No

3) What topic(s) did you find most useful in this course?

4) How was the pace of the training?

Too Slow Slow Just Right Fast Too Fast

5) Was the practical vs. theory aspects of the training correct?

6) Which materials did you find most useful to help you with the training?

Marketing environment book Marketing management Book Marketing ethics Book Recommended websites Lecture slides Course handouts Journals in the library Articles in the paper The principles of Marketing Book

7) Would you recommend the course to others?

Yes No

8) How much of a change do you feel this has made to your abilities within your job role?

It has had an adverse effect on me No change Slight increase Large increase

9) Do you feel more confident in this area as a result of participating in this course?

Apps are easy to navigate and the content brought from apps are usually good Apps are just easier to use and less hassle. Going to the actual site makes you first open up Safari to browse for the site. Apps take you directly there and often have the articles right there once opened. I use it so seldom for news, doesnt make sense for me to have an app. A lot of the sites I go to do not have apps Sites badly made I am more used to news sites than apps, but I might use more apps in the future
23. What percentage of a news article do you typically read on your smartphone? 3 Headline only 9% 30 seconds or less 31% 30 seconds or less 31% paragraphs or less 47% 31-59 seconds 3% 31-59 seconds 3% 1:00-1:30 5% 1:31-2:00 3% 2:01-3:00 2% 1:00-1:30 5% 1:31-2:00 3% 2:01-3:00 2% 25% of article 16% 50% of article 15% 100% of article 13% More than 3:00 6% More than 3:00 6% No response 50% No response 50%

24. How long do you typically spend listening to an audio news story on your smartphone?

25. How much time do you typically spend watching a news video on your smartphone?

See survey methodology