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Target Audience

The target audience for the product is teenagers ages 15 and older. Violent and torturous themes are included but will be implied briefly rather than dwelled upon to be appropriate for 15 year olds according to the British Board of Film Classification. The product aims to attract both male and female viewers across all ethnicities through elements like an attractive leading actor or femme fatale. The intended socio-economic demographic is groups C2 through E who have sufficient income and free time as students or part-time workers to watch the product.

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alexandermasha
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392 views

Target Audience

The target audience for the product is teenagers ages 15 and older. Violent and torturous themes are included but will be implied briefly rather than dwelled upon to be appropriate for 15 year olds according to the British Board of Film Classification. The product aims to attract both male and female viewers across all ethnicities through elements like an attractive leading actor or femme fatale. The intended socio-economic demographic is groups C2 through E who have sufficient income and free time as students or part-time workers to watch the product.

Uploaded by

alexandermasha
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Target Audience and Audience Research

The target audience is a specific group of people in which a product is aimed at. This could be because of their age ethnicity, class or socio economy group. The product will be aimed at teenagers 15+. We decided that it should be a 15+ simply because of the themes in the product focus on torture and violence. The strong use of violence and torture may be hard for younger viewers to understand, or may be subjected to copying the acts British Board of film classification

According to the British Board of Film Classification are product is classified as a 15. The language used in the product must be controlled this means no constant use of swear words, in addition the language use must be justified and in the right context. The theme of the product as to be viable to a 15 that means it has to be appropriate for that age group. Violence can be strong as long as it does not dwell on the infliction of pain and injury this can be done with quick cut away, which implies further violence. The product must not dwell on dangerous behaviour because of the risk of the audience copying it.

Ethnicity and Gender

There is no specific ethnic group that the product is targeted at. Our product can be viewed by any ethnicity, no matter their walks of life or standing in society. Our product is aimed at both male and female audiences. There is no particular or specific gender we want our product to be watched by. Our product is a spy thriller, so their aspects of the product that will attract both male and female viewers. For example leading actor will attract female viewers because they might find him attractive. Male viewers might find the femme fatale attractive. Socio Economic Group There are six socio economic groups these are; A-Higher managerial, administrative and professional, B-Intermediate managerial, administrative, and professional, C1-Supervisory, clerical and junior managerial, C2 Skilled manual workers, D-Semi skilled and unskilled manual workers and E-Casual labourers, pensioners, unemployed The Socio-economic we are targeting is C2-E this is because they are the most likely to watch our product. This is because their income is sufficient enough to allow them to watch it. The 15year age group are mostly unemployed or have part time jobs and are still in education, so they would have the time to watch our product.

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