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Information Graphics: Task

Extra Fine Colors wants to design a shade card within dimensions of 140mm x 120mm to showcase their 29 paint colors, including 3 new colors, and provide contact information for phone orders and store location. The assignment is to design the shade card in InDesign CS4 in a clear and concise format that can scale to include additional colors in the future. The shade card needs to display the brand name, available colors with details on tube sizes and dial-a-color phone service for Mumbai customers.

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Mandar Rane
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64 views

Information Graphics: Task

Extra Fine Colors wants to design a shade card within dimensions of 140mm x 120mm to showcase their 29 paint colors, including 3 new colors, and provide contact information for phone orders and store location. The assignment is to design the shade card in InDesign CS4 in a clear and concise format that can scale to include additional colors in the future. The shade card needs to display the brand name, available colors with details on tube sizes and dial-a-color phone service for Mumbai customers.

Uploaded by

Mandar Rane
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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U1

Saturday / May / 12 / 2012

99-300-78839 / [email protected]

Information Graphics
Task: Extra fine colors wants to design a color shade card within the given dimension 140mm x 120mm and needs your help. They are ready to pay you well for this job provided that your method of designing the shade card is scalable and can be used in future, if the number of colours increases. The colours displayed in the shade card can also be ordered over the phone by dialing a toll free number (service only in Mumbai). Customers who drop in at the store are presented with a shade card while they search for their choice of colours. Extra fine colors has also introduced 3 new colours in the collection recently which they wish to highlight. Complete information that needs to be shown on the shade card is provided in a soft copy file. This assignment has to be done individually in InDesign CS4. Please note that this assignment should culminate in a design of a shade card that shows information presented above in clear and concise form. You may choose an orientation, shape and size for elements provided below. Name of the Brand Colours are available in Service Provided Special Instructions : : : : Extra Fine Colors, Shade Card 29 Colors in 20ml, 37ml and 200ml tubes Dial a color (1800 425 4999) service only in Mumbai Available in 1KG (source file will have an asterix)

Course Instructor: Mandar Rane Semester Two / Spring / IDC Module Timings / 9.30 onwards

VC 618. Information Graphics Timings: 9.30 - 12.30 Dimensions: 140 x 120 mm Students Registered:14 All A5

Cadmium lemon yellow (semi-transperant)

Dark Red Brown (Opaque)

Armour red (Quick Dry) Cream (Quick Dry, Transperant)

Magenta

Yellow Fantasy White (light fast)

Purple

Precious Gold

Green

Vivid orange

Light Blue Voilet Bluish (light fast)

Crimson* Yellow vOchre (Quick Dry)

Pink*

Greenish yellow Blackboard Black (transperant)

Dark Green

Cobalt Blue Neutral grey (Quick Dry)

Crimson

Green Earth brown (transperant)`

Purssian Blue (Opaque)

3 New colours

Turquoise Blue

Shining Gold

Madder (semi_transperant)

Blue Black

Orange Cream (transperant)

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