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Task 8 - AUDIENCE PROFILE AND FOCUS GROUP

The document summarizes audience research conducted for a proposed pop music magazine targeting males aged 16-19. Focus groups were conducted with 6 males who listened to pop music. They preferred magazine covers with striking single images or bands in different settings using bright colors. Contents pages should show over 1 image of what's inside and include concerts, interviews, gossip. Double page articles should have a variety of shots of artists and rising star interviews using informal language balanced between images and straight to the point text.

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35 views

Task 8 - AUDIENCE PROFILE AND FOCUS GROUP

The document summarizes audience research conducted for a proposed pop music magazine targeting males aged 16-19. Focus groups were conducted with 6 males who listened to pop music. They preferred magazine covers with striking single images or bands in different settings using bright colors. Contents pages should show over 1 image of what's inside and include concerts, interviews, gossip. Double page articles should have a variety of shots of artists and rising star interviews using informal language balanced between images and straight to the point text.

Uploaded by

asmediac12
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Task 8- Audience Research using qualitative methods.

Target Audience- My magazine Ideas:


For my magazine I want to target males between the ages on 16 - 19, I want to try and base the magazine around popular music that people are interested in a want to listen to. Stereotypical audience profile: Pop music is normally performed to a large crowd of people, as pop music is normally orientated around mainstream, popular music. As pop music is normally chart music if one of the main pop artists does a Gig then you will normally get a large crowd watching and singing along. The normal viewing audience for pop music can hugely vary; it probably has the widest audience more any music genre, this is because there is such a wide range of music that can be categorise into pop. But I will want to base my magazine around a band for my magazine in Pop Music. Pop Bands:

Target Audience:
Name: Gary Age: 19 Lives in Solihull and he listens to Pop music and goes to gigs regularly. He likes listening to all of the Pop music that is in the charts and goes to listen to bands that he can when they are in his area.

He doesnt buy that many music magazines, he only does when he wishes to find out gig dates that him and his mates can go and watch music.

He likes the look of billboard magazine, as it normally involves artists that he likes to listen to, along with the content that billboard normally add in their magazines also.

Magazine preferences: informative telling him about gigs along with interview with the interview with artists

My Focus Group
For this task, I asked 6 ethnic females with an interest within the genre, what they would like in a hip hop magazine. I then summarised there results to see what would be best suited for my target audience in the magazine. The 6 males that I asked were all pop fans with a similar interest to me for a music magazine Mahmood S Hardy E Green T Humphries J Gregory O Scranage J

Summary of results
Section 1 THE FRONT COVER (QUESTIONS 1-4)

1.Front cover what images would you like?


The images on the front cover should be one striking image. Also the image should be a mix between a single artist and a band; they should be portrayed by music rather. The image could be a person holding an instrument or striking a pose, or a group of artists in a band in a different surroundings.

2. What would like to see on the front cover e.g. sell lines?
For a pop magazines, there should sell lines which would interest the audience, such as famous pop stars both male and female to reach out to both sets of audience. Also interviews and information on gigs.

3. What colours would be appropriate?


The colours of the magazine should be very bright and colourful, as the music is very vibrant itself, and colour are used to reflect tone of the music and the artist.

4. What type of language would you expect?


The language on the front cover should not be too formal. As it has got to grab the attention of the target audience which is 16-19. The terms that are used are all familiar with the genre as well.

SECTION 2 THE CONTENTS PAGE (QUESTIONS 5-8)

5. Contents page - what type of images would you like and how many?
There should be more than one image in a contents page, because usually the images show whats going to be in the magazine. There is normally 1 dominant image of the person on the front cover and then smaller images.

6. What would you want to be contained within the magazine?


The magazine should offer a wide range of things, all of which relating to pop music and to show it than just music itself and more with that artist involved and what they do outside of music, to keep the audience interest. Such as gigs, interviews and latest gossip, this should be categorised and clearly numbered to be able to find.

7. How much images and text would you expect?


On a contents page the text should just be mainly on the features and also an editors note, however there should a variety of images to keep readers interested and to show them what else will be included in the magazine.

8. What type of language?


The language should correspond to the genre, it should more informal rather then formal, due to the target audience.

SECTION 3- THE DOUBLE PAGE SPREAD ARTICLE (QUESTIONS 9-12)

9. Double page what choice of images would you want?


The images should reflect the artists personality and what is involved with there song and there type of music that they make. A range of different shot types should be used, to show there face but also there body.

10.What would you prefer the article to be about?


Most popular, would be an interview with a rising star, as it gives fans an insight about a person and there musical background

11.How would you expect the language to be?


The language reflect the artist that is being mentioned, if it is a interview, the language tends to be more informal as its speech, also by the language it shows the pop language due to the use of terms used. The language should also be direct and allow for readers to follow it easily by understanding it.

12.Would you prefer more image or text based articles?


The double page should be balanced between images and text; there should be too much text, as it will bore the reader. The text should be straight to the point and easy for the audience to understand.

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