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Abstract

The study explored customer perceptions of innovative banking products in Gondar, Ethiopia. Data was gathered from 200 university students through surveys. The surveys revealed that customers valued convenience, reliability, security, flexibility, time savings, and ease of use in banking products. Automated teller machines were the most popular innovative product, while telephone banking was less popular. Female customers had slightly higher preferences for and usage of innovative banking products than male customers. The study recommends that banks educate customers on the benefits of telephone and internet banking due to their currently low usage.

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61 views

Abstract

The study explored customer perceptions of innovative banking products in Gondar, Ethiopia. Data was gathered from 200 university students through surveys. The surveys revealed that customers valued convenience, reliability, security, flexibility, time savings, and ease of use in banking products. Automated teller machines were the most popular innovative product, while telephone banking was less popular. Female customers had slightly higher preferences for and usage of innovative banking products than male customers. The study recommends that banks educate customers on the benefits of telephone and internet banking due to their currently low usage.

Uploaded by

yehun
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Perception of Customers on Innovative Banking Products in Gondar, Ethiopia

Abstract Competition and reforms in Ethiopian financial sector have brought about a lot of innovation into the Ethiopian banking industry. This study explores how innovative banking products are perceived by consumers. The study used purposive sampling technique to gather data from 200 students from Gondar University in Ethiopia. The study revealed that the critical features that influenced customers choice of banking products and their adoption were convenience, reliability, security, flexibility, time saving and ease of use. The most popular innovative products were Automated Teller Machines. Telephone banking was not very popular. The mean preference for innovative banking products for female was slightly higher than that of male . The mean usage of female was slightly higher than that of male. Due to the low usage of products such as the telephone and internet banking, it is recommended that banks in Ethiopia should embark on an educational campaign to highlight the benefits of these products to the general public.
Keywords: perception, Banking products, Innovation, Gondar, Ethiopia

Aderaw Gashayie (MBA finance) Lecturer in Gondar University Email: [email protected] Cell phone:0913416984

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