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The Survey About Consumer Awarness About The Latest Features of Television & Consumer Buying Behaviour of Television

The survey aims to understand consumer awareness of television features and buying behavior. It contains questions about where consumers get information on latest TV features, their knowledge of features like 3D, WiFi, HD, and HDMI. It also asks about which company invented the first smart TV, purposes of TV purchase, purchase locations and methods, and factors influencing TV purchase decisions like advertising, price, word of mouth, and after-sales service. Respondents are asked to provide demographic details like name, occupation, income, and contact number.

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Nicholas Craig
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26 views

The Survey About Consumer Awarness About The Latest Features of Television & Consumer Buying Behaviour of Television

The survey aims to understand consumer awareness of television features and buying behavior. It contains questions about where consumers get information on latest TV features, their knowledge of features like 3D, WiFi, HD, and HDMI. It also asks about which company invented the first smart TV, purposes of TV purchase, purchase locations and methods, and factors influencing TV purchase decisions like advertising, price, word of mouth, and after-sales service. Respondents are asked to provide demographic details like name, occupation, income, and contact number.

Uploaded by

Nicholas Craig
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The survey about consumer Awarness about the latest features of Television & Consumer buying Behaviour of Television.

I (ronik Shah) the student of BRCM College of Business administration, Surat conducting a survey about consumer Awarness about the latest features of Television & Consumer buying Behaviour of Television. This research is purely for academic purpose and all the information provided by you will be kept strickly confidential.

PART A
1) From Where you get the information about latest features of T.V? (Multiple Option) From Advertisement From Magazine From News papar Other (Specify)

2) Tick those features which you know is provide by the T.V manufacturers? 3D Wi Fi HD GPRS Processor HDMI

3) What do you mean by HDMI Feature? Conecting Smart phones Connecting Usb & Other memory Devices Both Other (Specify)

4) Which company invented the first Smart television? Sony Samsung LG Toshiba

5) Tick the following features which is provide by the Smart T.V? Wi Fi Other (specify) Processor . Sharing HDMI

6) For what purpose you purchace the Television? Business use Home use

PART 2
7) From where you like to purchace the T.V? From Retailer From Dealers From Mall From Internet

8) How you purchase the T.V? By Cash By Loan By Cheque By Credit Card

9) What factors affect your decision while purchasing T.V? Advertisement Price Word of Mouth After Sale Service

10) Give the rank following parameters while purchasing T.V? (1 to 6)

Parameters Brand name Price Features Picture Quality Style After Sale Service

Rank

Name: Occupation: Income(annual): Below 2,00,000 Above 5,00,000 Contact No.: . .

2,00,000 to 3,00,000

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