CHOCLATE?

Chocolates! Chocolates! Every body has a liking for them, be they in the form of bar Or a tiny little gem, Or shaped like a rectangle, Or a sphere, a brick or an clair. For chocolate lovers it is fun, To have them during rain, breeze or sun. They are white and brown in color, And taste sweet and bitter Some have them in a glass of cold coffee, or in the form of a toffee. Some eat them when they are sad Some relish them when they are happy But WE Feel, to have chocolates WE dont need a reason. Therefore to meet desire of every heart we are srtating with our company .

CHOCO STAR
IT MELTS IN Your Mouth NOT ON YOUR HANDS

CONTENTS

Introduction of Company Vision Objective Mission( VOM) Products Business Potential Potential Customers / Target Audience Chocolate Making Process Pricing Strategy Marketing Strategies

Introduction of Head Strategist

Grade Structure
SWOT Analysis

Target For Next Three Years

INTRODUCTION OF COMPANY.

I. II. III. IV. V.

Type of Company:-Private Limited Company Registered Under Indian Companies Act 1956 Registered Address Of Factory & office :-202 TTC MIDC Phase III Virar 400061. Board Of Directors :Suchita Leena Sonal Prajakta Omkar

I.

II.
III.

IV.

V.

Capital Investment : - 5 CR Borrowed Funds : -15 CR Cost of Infrastructure:- 10 CR . Cost Of P & M- 50 LAKHS . Cost Of other FA : 20 Lakhs.

BUSINESS POTENTIAL.
Current Indian Chocolate Industry

It is extremely fragmented with a range of products catering to a variety of consumers. It has variety such as bars/slabs, jellies, lollipops, toffees and sugar candies. The per capita consumption of chocolate in India is 300 gram compared with 1.9 kilograms in developed markets such as the United Kingdom Cadbury is the market leader with 72% market share

Drivers and Challenges in front of us

Opportunity to expand due to strong tradition of gifting sweets, attractive pricing driving volumes, demand from new segments, innovation through brand and product variants. Introduction of low-range Sugar Free chocolates & Low calories Bars Competitive lower price others as we have less Import of Coca and have direct tie -up with Directorate of Cashew and Cocoa Development (DACCD)Kochi. Main Challenge: is to handle Inflationary pressures on raw material price and duopolistic element of the market.

VISION OBJECTIVE MISSION (VOM)

Objective

To make lots of chocolate and to have chocolate in every pocket Improve the quality of the chocolate. Have loads of stores worldwide.

Mission

Our mission statement simply means quality, our promise, is to built upon quality, and reputation, we have to ensure that our promise is delivered. We have to established our self as a statement of fairness , integrity which attempts to operate as a socially responsible business.

CHOCO STAR

DARK CHOCO LEMON

PRODUCTS
MIKY STAR

POTENTIAL CUSTOMERS
Ice cream Parlors and milk shake centers Manufacturers of chocolate cookies Manufacturers of products like chocolate sauce

Florists ,Restaurants

Individuals, Families

TARGET AUDIENCE

Men Men in the service sector. Calorie Conscious men. Businessmen. Diabetic Men

Women Mothers Housewives CalorieConscious Women Diabetic Women

Senior Citizen:Living with children. Living alone. Suffering with diabetes

Families:Nuclear Families Joint Families Gifting while visiting friends and relatives Gifts On Occasions

FLOW CHART CHOCO STAR MAKING

PRODUCTION PROCESS

COMPETIORS

MARKETING STRATEGIES

Customer Analysis

Competito r Analysis

Implementation of Four Ps
Promotion :-Team will focus promotion more on Print media & Through Brand Ambassado r in Long run

Marketing team will do continues research of Customer Consummat ion & Current Market Demand for Product

Team Will have check on Competitors for pricing New Technologie s& Strategies

Price : Team Will have eye on pricing & current Market situation

Product :Company will focus on improvem ent of Product continues basis

Place :Distribution team will be placed such that at the time of heavy demand buck should not stop

PRICING STRATEGY
At first Stage

Penetration Pricing Low price to secure high volumes. More Sample Sales . Heavy Discount Compared to Competitors.
At Second Stage

Value Pricing Prices Will Be set as customer Demand. Company will may set price according to market value.
At Third Stage

Absorption Pricing Company will make attempt to set price to cover both fixed and variable costs.

HEAD STRATEGIST.
BOARD OF DIRECTO RS

CEO
HEAD OF SALES & Distribution

CFO

HEAD OF MARKETING

VP FINANCE

TEAM COMPOSITION.

GRADE/BAND STRUCTURE
Grade S1 S2 T1 T2 T3 M1 M2 M3 E1 E2 E3 0 to 5 years 5 to 10 years 6 to 10 years 10 - 15 years 15 to 20 years 30 k to 36 K 20 k to 24 K 40k to 45 k 30 k to 36 K 55k to 60 k 40k to 45 k 30 k to 36 K 30 k to 36 K 12k to 15K 10K More than 20 years

200K To 250K 275K To 350K 120K to 150K 200K To 250K

90K to 120K 150K to 180K 200K To 250K 80K to 75K 65K to 70K 60 K to 65K 55k to 60 k 40k to 45 k 36 k to 40 K 15k to 20K 12K 90K to 120K 150K to 180K 80K to 75K 70 K to 75K 60 K to 65K 55k to 60 k 40 k to 44 K 25k to 36K 15K 90K to 120K 55k to 60 k 40 k to 44 K 20k

12 k to 18 K 20 k to 24 K 12 k to 18 K 20 k to 24 K 9k to 12 K 7.5k 10k to 18 K 9k

STRATEGIC DIRECTION.

TARGET FOR NEXT THREE YEARS

0
First year Second Year Third Year

CONCLUSION
We can say that companies which want to make their brands No. 1 should adopt the above findings in their brand building exercise. However for generalization of the results, a more study needs to be undertaken based on a larger sample across different industries. Each company has its own method and techniques for efficient management ,each company has its own beliefs and policies which makes it successful