Operation Management Chapter 7
Operation Management Chapter 7
Process Strategies
The objective of a process strategy is to build a production process that meets customer requirements and product specifications within cost and other managerial constraints
Capacity
The throughput, or the number of units a facility can hold, receive, store, or produce in a period of time Determines fixed costs Determines if demand will be satisfied Three time horizons
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Add personnel Build or use inventory Schedule jobs Schedule personnel Allocate machinery Use capacity
Figure S7.1
Effective capacity is the capacity a firm expects to achieve given current operating constraints
Often lower than design capacity
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Efficiency = 148,000/175,000 = 84.6%
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts
Design capacity = (7 x 3 x 8) x (1,200) = 201,600 rolls Utilization = 148,000/201,600 = 73.4% Efficiency = 148,000/175,000 = 84.6%
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts Efficiency = 84.6% Efficiency of new line = 75%
Bakery Example
Actual production last week = 148,000 rolls Effective capacity = 175,000 rolls Design capacity = 1,200 rolls per hour Bakery operates 7 days/week, 3 - 8 hour shifts Efficiency = 84.6% Efficiency of new line = 75%
Capacity Considerations
1. Forecast demand accurately 2. Understand the technology and capacity increments 3. Find the optimum operating level (volume) 4. Build for change
Managing Demand
Demand exceeds capacity
Curtail demand by raising prices, scheduling longer lead time Long term solution is to increase capacity
Product changes
6.
Closing facilities
Capacity management
Full time, temporary, part-time staff
Bottleneck Management
1. Release work orders to the system at the pace of set by the bottleneck 2. Lost time at the bottleneck represents lost time for the whole system 3. Increasing the capacity of a non-bottleneck station is a mirage 4. Increasing the capacity of a bottleneck increases the capacity of the whole system
Aggregate Planning
The objective of aggregate planning is to meet forecasted demand while minimizing cost over the planning period
Aggregate Planning
Required for aggregate planning
A logical overall unit for measuring sales and output A forecast of demand for an intermediate planning period in these aggregate terms A method for determining costs A model that combines forecasts and costs so that scheduling decisions can be made for the planning period
Planning Horizons
Long-range plans (over one year)
Research and Development New product plans Capital investments Facility location/expansion Top executives
Operations managers
Figure 13.1
Aggregate Planning
Jan 150,000
Mar 110,000
Apr 100,000
Jun 150,000
Jul 180,000
Sep 140,000
Aggregate Planning
Figure 13.2
Aggregate Planning
Combines appropriate resources into general terms Part of a larger production planning system
Capacity Options
Changing inventory levels
Increase inventory in low demand periods to meet high demand in the future Increases costs associated with storage, insurance, handling, obsolescence, and capital investment Shortages may mean lost sales due to long lead times and poor customer service
Capacity Options
Varying workforce size by hiring or layoffs
Match production rate to demand Training and separation costs for hiring and laying off workers New workers may have lower productivity Laying off workers may lower morale and productivity
Capacity Options
Varying production rate through overtime or idle time
Allows constant workforce May be difficult to meet large increases in demand Overtime can be costly and may drive down productivity Absorbing idle time may be difficult
Capacity Options
Subcontracting
Temporary measure during periods of peak demand May be costly
Capacity Options
Using part-time workers
Useful for filling unskilled or low skilled positions, especially in services
Demand Options
Influencing demand
Use advertising or promotion to increase demand in low periods Attempt to shift demand to slow periods May not be sufficient to balance demand and capacity
Demand Options
Back ordering during high- demand periods
Requires customers to wait for an order without loss of goodwill or the order Most effective when there are few if any substitutes for the product or service
Demand Options
Counterseasonal product and service mixing
Develop a product mix of counterseasonal items May lead to products or services outside the companys areas of expertise
Table 13.1
Loss of quality Applies mainly in control; production reduced profits; settings. loss of future business.
Table 13.1
Influencing demand
Tries to use Uncertainty in excess demand. Hard capacity. to match Discounts draw demand to new customers. supply exactly.
Table 13.1
Table 13.1
Some combination of capacity options, a mixed strategy, might be the best solution