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Consumers Decision Making Process

Consumers Decision Making Process for Maggi noodles. Nestle identified the need for a quick snack in India and launched Maggi noodles in 1982. Over time, Maggi recognized consumer needs for different sized packs as well as healthier instant snacks, launching atta and dal noodle varieties. Maggi became an established brand through word of mouth advertising and mass marketing campaigns promoting it as a good quick meal alternative. Consumers evaluate various noodle brands and purchase Maggi based on criteria like brand, availability, affordability, and package size.

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Ami Vora
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38 views

Consumers Decision Making Process

Consumers Decision Making Process for Maggi noodles. Nestle identified the need for a quick snack in India and launched Maggi noodles in 1982. Over time, Maggi recognized consumer needs for different sized packs as well as healthier instant snacks, launching atta and dal noodle varieties. Maggi became an established brand through word of mouth advertising and mass marketing campaigns promoting it as a good quick meal alternative. Consumers evaluate various noodle brands and purchase Maggi based on criteria like brand, availability, affordability, and package size.

Uploaded by

Ami Vora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Consumers Decision Making Process

Maggi

A. Problem Recognition
I. Nestle Identified the need for a quick snack in India. -- Adopted first mover strategy Launched Maggi
Noodles in 1982

II. Recognised consumers need for Maggi in different sizes. --Launched 50gms, double pack and super saver pack

III. Recognised consumers need for healthy instant snack


-- launched Maggi Atta Noodles and Maggi Dal noodles

B. Information Search
Personal sources, commercial sources, public sources & experiential sources. Maggi established brand : popularity through word - of mouth Mass advertising campaigns : good alternative for a quick snack

C. Evaluation of Alternatives
List of brands & Criteria for selection

Beliefs & attitudes : Greater awareness

D. Purchase Decision
Evaluation based on brand, dealer, payment method, quantity & timing. Maggi adopts: -- Mass distribution strategy easily available at any grocery store -- various pack sizes -- affordable pirces -- caters to each segment

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