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Chapter 1 Introduction To Marketing

Marketing involves activities related to identifying customer needs and wants, determining target markets, and developing products and services to satisfy customers. As the liaison between the organization and customers, marketing managers face challenges such as limited budgets, changing customer preferences, and conflicts between departments. The marketing department aims to understand customers, promote products and services, and increase sales and profits through coordinated efforts across departments.

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Ibrahim Sameer
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37 views

Chapter 1 Introduction To Marketing

Marketing involves activities related to identifying customer needs and wants, determining target markets, and developing products and services to satisfy customers. As the liaison between the organization and customers, marketing managers face challenges such as limited budgets, changing customer preferences, and conflicts between departments. The marketing department aims to understand customers, promote products and services, and increase sales and profits through coordinated efforts across departments.

Uploaded by

Ibrahim Sameer
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chapter 1: Introduction to Marketing 2013

1. Define marketing? 2. Write a short note on marketing? 3. Describe 5 role of marketing in a typical organization? 4. Marking manager of an organization is exposed to lot of challenges and limitations. Describe in detail what are the challenges faces by the marketing manager of an organization? 5. In an organization there will be lot of conflict which arises between marketing department and other department. Describe one conflict which may arise, and how to solve that conflict? 6. What are the main aims of a marketing department?

Ibrahim Sameer

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