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Rhetoric Handout

According to the document, Aristotle identified three main forms of rhetoric or persuasive styles: ethos, logos, and pathos. Ethos relies on the character and reputation of the speaker. Logos is based on logic and reason through providing facts and details. Pathos appeals to emotions, such as seen in advertisements. Mastering these three rhetorical styles can help one become a more persuasive communicator.

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620 views

Rhetoric Handout

According to the document, Aristotle identified three main forms of rhetoric or persuasive styles: ethos, logos, and pathos. Ethos relies on the character and reputation of the speaker. Logos is based on logic and reason through providing facts and details. Pathos appeals to emotions, such as seen in advertisements. Mastering these three rhetorical styles can help one become a more persuasive communicator.

Uploaded by

apotropaic.spirit
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
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The Art of Persuasion:


Learning How to Use the Three Main Persuasive Styles
According to Aristotle, the ancient Greek who was around during the time of Medea, Antigone, and Oedipus the
King, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described
three main forms of rhetoric: Ethos, Logos, and Pathos. In order to be a more persuasive communicator, you
must understand these three terms. Each form of rhetoric, when used, is described as an “appeal”. You can
think of it like when someone appeals in court, they are asking to be heard again and reconsidered. Appeals are
similar because they are the speaker, you, asking someone to listen to you and consider your side. Here are
those three types of rhetorical appeals:

Ethos. Ethos is an appeal based on the character of the speaker. An ethos-driven document relies on the
reputation of the author, such as in a scholarly essay.

Logos. Logos is an appeal based on logic or reason. This document is a logos based document, since I have
provided you with facts and details. Scholarly essays and articles are also often logos-driven.

Pathos. Pathos is an appeal based on emotion. Advertisements tend to be pathos-driven. Threatening


someone to give you all their lunch money is a pathos-driven, persuasive technique.

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