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Bata SWOT

Bata Shoe Company's SWOT analysis identifies strengths in their sales environment focus, customer service motive, flexibility, and market research. Weaknesses include delays in decision making and lack of sufficient advertising. Opportunities exist in the company's goodwill, direct communication with customers, and relationship building. Threats come from competitors and needing to lower prices in response to demand changes.

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Khaqan Tahir
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298 views

Bata SWOT

Bata Shoe Company's SWOT analysis identifies strengths in their sales environment focus, customer service motive, flexibility, and market research. Weaknesses include delays in decision making and lack of sufficient advertising. Opportunities exist in the company's goodwill, direct communication with customers, and relationship building. Threats come from competitors and needing to lower prices in response to demand changes.

Uploaded by

Khaqan Tahir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The SWOT analysis of Bata Shoe Company is given below: Strength: 1.

Intention of sale environment: Bata Shoe Company has an intention of creating a profitable sale environment in them. 2. Service motive: Bata Shoe Company has the motive of better service giving to the consumer.

3. Flexibility: Bata Shoe Company is a flexible departmental store. It can perform its business activities both in much or less space. 4. Market research: The authority does a research over the market position, ups and downs of prices, needs and wants of the customer to take important marketing decision. 5. Supply of goods according to new fashion: It serves the products to the consumer according to the new style and fashion.

Weakness: 1. Delay in decision making: The authority has to take decision by consulting with other members. Sometime long term discussion and arguing make the decision time consuming. 2. Lack of advertising: Advertisement provided by Bata Shoe Company is not sufficient. The net information does not meet to our need.

Opportunities: 1. Good will: Bata Shoe Company has created a good will among the consumer by providing better service. 2. Direct communication: It maintains a direct communication with the consumer 3. Creating relationship: Bata Shoe Company creates direct relationship with consumer.

Threat: 1. Competitors: Powerful multiple stores like Apex, Afjal are competitors of Bata shoe company. 2. Price rate: According to the changes to the demand authority has to less the price rate of commodity. It causes loss for the company.

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