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BCG Matrix On Rahimafrooz Superstore

The document analyzes the positions of different supermarkets in consumers' minds based on attributes like quality, price, variety, and availability. It finds that Agora supermarket possesses the top position based on scoring highest on a 409.7 total points scale, while Meena Bazar, Nandan, and PQS hold the second, third, and fourth positions respectively. Therefore, after calculating market growth and share for key sectors, the document determines that Rahimafrooz Company overall holds a 'Star' position according to the BCG matrix model.

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180 views

BCG Matrix On Rahimafrooz Superstore

The document analyzes the positions of different supermarkets in consumers' minds based on attributes like quality, price, variety, and availability. It finds that Agora supermarket possesses the top position based on scoring highest on a 409.7 total points scale, while Meena Bazar, Nandan, and PQS hold the second, third, and fourth positions respectively. Therefore, after calculating market growth and share for key sectors, the document determines that Rahimafrooz Company overall holds a 'Star' position according to the BCG matrix model.

Uploaded by

sazzad_ßĨd
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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BCG MATRIX ON RAHIMAFROOZ SUPERSTORE [AGORA]

Super Shop Name s

Attributes

Result

Quality Price Variety Availablit Location Taotal Positions y Point 5 122.1 104.25 125.1 95 78.6 85.4 64.05 61.05 40.7 409.7 39.7 406.25 1st 2nd

Agora Meen a Bazar Nand an PQS

114

105

80

60

39.7 398.7

3rd

114 99.25 82.6 63.45 38 397.3 4th Here suppose for Agora; previously we got attributes value 4.07 for quality; and we set

weight (bi) =30 for quality; so we multiplied attribute value e; and weight value (bi) and got 122.1. In similar ways, we calculated the value for each super shops different attribute. After that, based upon the total point we have got the positions of each super shop among them.

From the above analysis we found that Agora posses the top position in consumers mind while they consider different super shop to purchase while Meena Bazar, Nandan and PQS possess 2nd, 3rd and 4th position

Therefore, after calculating the market growth rate and market share of the three most active sector of Rahimafooz Company we came to the point that overall Rahimafrooz Company holds a Star position

Before starting we need to know actually what is Bureaucratic model and Behavioral Model.

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