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Happiness Kaswaad: Piyo Pure

The document asks respondents to identify and rate dairy brands. It asks them to name brands, identify logos, rate brands on trust, satisfaction, and preference. It also asks them to rank important factors when purchasing dairy products and identify brand attributes.

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Anosh Doodhmal
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19 views3 pages

Happiness Kaswaad: Piyo Pure

The document asks respondents to identify and rate dairy brands. It asks them to name brands, identify logos, rate brands on trust, satisfaction, and preference. It also asks them to rank important factors when purchasing dairy products and identify brand attributes.

Uploaded by

Anosh Doodhmal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1) Name all the milk/dairy brands you can think of.

2) Identify the brand:

Amul
Happiness kaSwaad

Nestle

Vadilal

Mother Dairy

Cant Say

The taste of India Good food, Good Life


Piyo Pure

3) The products of which brand do you consume more often. Rate them from 1 to 5 (1 being most frequent)? Mother Dairy Amul Nestle Paras Vadilals 4) Which brand do you trust the most .Rate them from 1 to 5? Mother Dairy Amul Nestle Paras Vadilals 5) With which brand would you like to associate yourself with? (In the order of preference 1 highest) Mother Dairy Amul Nestle Paras Vadilals

6) Which brand satisfies you the most? (Rate in from 1 to 5) Mother Dairy

Amul Nestle Paras Vadilals

7) Choose the best Match. Amul I trust the quality of products from Products from this brand are extremely health conscious I can quickly recognize this brand more than others This brand has a unique brand image compared to the others I respect the brand and the people using it. There something different about this brand Mother Dairy Nestle Paras Vadilal

8) The following factors are important to me when I buy a dairy product (butter/ice-cream/ghee/milk etc). Rank them in ascending order. Color of Packaging Design of Products. Quality. Convenience of Purchase. Price. Taste. Variety 9) Tick against those brands which offer you the following attributes Mother Dairy Amul Nestle Value for money Quality products Availability Taste Variety 10) Identify the logos

Vadilal

Paras

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