CLIENT SEGMENT ANALYSIS BY STORE

Statistics Food
Canada: Average Household Income
THS004:
Purchased from

Store
ID

Store
City

Segment
English

#026
#035
#037
#038
#044
#046
#052
#055
#058
#060
#062
#063
#073
#079
#083
#084
#102
#106
#109
#114
#118
#119
#124
#125
#132
#135
#137
#139
#140
#141
#143
#147
#150
#152
#153
#159
#161
#170
#178
#179
#181
#193

Stouffville
Scarborough
Toronto
Scarborough
Brampton
Mississauga
North York
Guelph
Cambridge
Woodbridge
Toronto
Toronto
Mississauga
Toronto
Brampton
Burlington
Dundas
Whitby
Oshawa
Oakville
London
London
Tillsonburg
Whitby
Trenton
Barrie
St. Thomas
Windsor
Georgetown
Windsor
Port Hope
Windsor
London
Kingston
Picton
Gananoque
Napanee
Kingston
Collingwood
Owen Sound
Sault Ste. Marie
Huntsville

Mid Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Upper Market
Upper Market
Mid Market
Price Sensitive
Mid Market
Upper Market
Upper Market
Mid Market
Upper Market
Mid Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Upper Market
Mid Market
Mid Market
Price Sensitive
Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Price Sensitive
Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Mid Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Mid Market
Upper Market
Price Sensitive
Price Sensitive
Mid Market

Average
Hhld Income
$116,938.21
$67,085.42
$81,751.92
$106,965.52
$95,060.04
$142,601.41
$136,183.00
$91,715.14
$88,632.99
$126,592.49
$100,326.41
$127,190.30
$116,825.94
$232,581.82
$95,125.99
$130,639.74
$111,056.49
$105,033.85
$92,793.59
$153,582.03
$78,542.44
$116,676.13
$73,394.67
$124,953.95
$69,175.24
$88,707.68
$78,675.96
$98,744.18
$127,374.37
$66,380.10
$80,372.95
$64,594.61
$67,524.04
$71,343.09
$69,470.67
$79,468.14
$71,551.30
$92,521.22
$83,274.03
$70,395.62
$67,736.10
$81,500.91
Page 1 of 10

Food Purchased
from Store/Hhld
$7,946.60
$5,472.88
$5,956.82
$7,167.39
$6,318.15
$7,644.02
$7,848.44
$6,186.54
$6,338.81
$7,619.53
$6,870.88
$6,605.76
$7,119.77
$9,686.41
$6,794.04
$7,919.61
$6,828.81
$7,002.35
$6,264.66
$8,760.91
$5,351.01
$7,222.37
$5,664.71
$7,721.38
$5,218.33
$6,278.49
$5,804.30
$6,493.65
$8,333.18
$5,105.03
$5,996.47
$4,848.63
$5,016.07
$5,346.08
$5,648.29
$5,843.25
$5,713.40
$6,039.72
$6,193.62
$5,327.70
$5,421.61
$6,041.89

A54MT040113HC

Radius
from Store
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
10 Kilometers
10 Kilometers
5 Kilometers
10 Kilometers
10 Kilometers
5 Kilometers
10 Kilometers

CLIENT SEGMENT ANALYSIS BY STORE

Store
ID

Store
City

Segment
English

#197
#198
#199
#201
#202
#204
#205
#208
#214
#225
#226
#228
#229
#230
#235
#240
#245
#247
#248
#249
#250
#251
#252
#253
#254
#255
#256
#257
#258
#259
#260
#261
#262
#263
#264
#265
#266
#267
#269
#270

St. Catharines
Leamington
London
Timmins
Sault Ste. Marie
Peterborough
Whitby
Hamilton
Oakville
Hamilton
Hamilton
Hamilton
Hamilton
Dundas
Hamilton
Sarnia
Ottawa
London
Chelmsford
Kanata
Ottawa
Nepean
Ottawa
Gloucester
Ottawa
Ottawa
Nepean
Cornwall
Sudbury
Sturgeon Falls
Orleans
Vanier
Ottawa
Ottawa
Gloucester
Orleans
Kingston
Nepean
Brockville
South Porcupine

Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Price Sensitive
Mid Market
Mid Market
Price Sensitive
Upper Market
Mid Market
Price Sensitive
Mid Market
Price Sensitive
Mid Market
Price Sensitive
Price Sensitive
Mid Market
Mid Market
Price Sensitive
Mid Market
Upper Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Upper Market
Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Mid Market
Upper Market
Price Sensitive
Mid Market
Mid Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Price Sensitive

Average
Hhld Income
$74,488.51
$76,353.19
$78,984.53
$79,600.64
$65,432.91
$74,058.91
$103,167.70
$59,213.81
$148,632.81
$80,764.09
$90,659.48
$72,164.95
$65,965.03
$112,444.05
$57,045.32
$100,847.18
$106,796.93
$78,708.74
$94,244.20
$130,332.16
$73,037.83
$107,583.58
$84,665.64
$122,828.24
$84,844.08
$90,713.36
$126,651.97
$65,674.83
$75,453.69
$64,747.88
$118,208.25
$87,620.03
$75,355.22
$90,938.81
$100,866.84
$125,168.27
$95,597.51
$115,813.75
$72,697.45
$96,849.03

Page 2 of 10

Food Purchased
from Store/Hhld
$5,390.86
$5,669.03
$5,785.64
$6,357.16
$5,312.53
$5,381.77
$7,002.03
$4,864.18
$7,815.17
$5,438.13
$6,256.73
$5,369.31
$5,336.90
$7,222.90
$4,953.29
$6,926.10
$6,808.63
$5,519.65
$6,918.50
$8,091.83
$4,936.23
$6,848.69
$5,864.89
$7,085.43
$6,174.63
$6,291.74
$7,809.00
$5,120.43
$5,883.22
$6,649.14
$7,674.20
$5,952.77
$5,652.12
$6,240.06
$6,532.24
$7,943.13
$6,312.80
$7,213.13
$5,237.93
$6,908.53

A54MT040113HC

Radius
from Store
5 Kilometers
10 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
10 Kilometers

CLIENT SEGMENT ANALYSIS BY STORE

Store
ID

Store
City

Segment
English

#272
#273
#275
#314
#325
#331
#332
#334
#341
#349
#360
#364
#382
#395
#399
#401
#404
#419
#421
#422
#424
#425
#442
#453
#456
#461
#474
#475
#479
#481
#490
#493
#495
#498
#499
#588
#589
#702
#703
#704

Nepean
Casselman
Orleans
Arnprior
Brantford
Orangeville
Milton
Oakville
Windsor
Bracebridge
Brampton
Sarnia
Oshawa
Sault Ste. Marie
North Bay
North York
Belleville
Mississauga
Thunder Bay
Thunder Bay
Thunder Bay
Brampton
Toronto
Bowmanville
Oshawa
Mississauga
Sudbury
Scarborough
Orillia
Burlington
Oakville
North York
Brampton
Ottawa
Val Caron
Barry's Bay
Perth
Etobicoke
Ajax
Etobicoke

Mid Market
Price Sensitive
Mid Market
Price Sensitive
Price Sensitive
Mid Market
Mid Market
Mid Market
Price Sensitive
Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Price Sensitive
Price Sensitive
Upper Market
Mid Market
Mid Market
Price Sensitive
Price Sensitive
Price Sensitive
Price Sensitive
Upper Market
Price Sensitive
Price Sensitive
Mid Market
Mid Market
Mid Market
Price Sensitive
Mid Market
Upper Market
Mid Market
Price Sensitive
Upper Market
Price Sensitive
Price Sensitive
Price Sensitive
Upper Market
Mid Market
Upper Market

Average
Hhld Income
$94,058.23
$84,642.93
$116,896.83
$81,809.30
$75,878.79
$106,913.48
$110,240.61
$138,319.03
$67,668.95
$75,687.75
$111,501.08
$71,812.30
$67,091.81
$83,638.79
$64,870.96
$94,743.58
$73,056.32
$84,707.03
$73,506.55
$72,455.75
$82,783.08
$84,873.15
$72,568.19
$95,607.58
$101,815.32
$88,536.40
$92,393.79
$71,922.85
$74,262.27
$101,748.75
$154,762.72
$60,936.53
$87,888.73
$86,293.25
$97,676.03
$56,973.89
$71,367.72
$93,555.56
$109,063.27
$109,584.89

Page 3 of 10

Food Purchased
from Store/Hhld
$6,256.68
$7,613.06
$7,395.64
$5,836.46
$5,648.27
$7,119.23
$7,200.94
$8,017.24
$4,907.94
$5,671.84
$7,226.10
$5,682.03
$5,370.16
$6,020.56
$5,245.63
$6,330.08
$5,439.77
$6,274.20
$5,591.53
$5,582.50
$6,029.88
$6,118.27
$6,137.28
$6,548.22
$6,786.79
$6,782.63
$6,860.15
$5,720.26
$5,532.71
$6,596.84
$9,099.87
$5,414.40
$6,499.22
$5,377.61
$6,788.33
$5,073.16
$5,355.56
$6,768.95
$6,990.35
$7,145.76

A54MT040113HC

Radius
from Store
5 Kilometers
10 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
10 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers

CLIENT SEGMENT ANALYSIS BY STORE

Store
ID
#712
#717
#719
#720
#728
#742
#748
#750
#752
#758
#759
#765
#767
#771
#778
#780
#786
#798
#800
#804
#808
#853
#854
#898
#905

Store
City
North York
Mississauga
Toronto
Toronto
Mississauga
Toronto
Etobicoke
North York
Toronto
Toronto
Toronto
Newmarket
Aurora
Newmarket
Richmond Hill
North York
North York
Newmarket
Scarborough
Scarborough
Scarborough
Pickering
Mississauga
Renfrew
Cobourg

Segment
English
Upper Market
Mid Market
Upper Market
Upper Market
Mid Market
Upper Market
Upper Market
Mid Market
Upper Market
Upper Market
Upper Market
Mid Market
Mid Market
Mid Market
Mid Market
Upper Market
Upper Market
Mid Market
Mid Market
Mid Market
Mid Market
Mid Market
Mid Market
Price Sensitive
Mid Market

Average
Hhld Income
$104,077.20
$121,694.96
$92,954.79
$69,113.54
$111,466.01
$126,523.72
$94,601.51
$66,346.47
$117,712.13
$166,904.60
$71,126.67
$119,450.18
$131,798.85
$111,602.76
$115,794.13
$236,497.03
$81,150.47
$137,201.20
$71,478.32
$81,018.18
$71,718.46
$113,182.15
$120,036.38
$69,251.39
$83,951.87

Page 4 of 10

Food Purchased
from Store/Hhld
$7,088.41
$7,421.83
$6,425.98
$5,452.80
$7,205.23
$6,850.97
$6,568.12
$5,871.79
$6,759.54
$8,270.29
$5,493.44
$7,698.34
$7,449.80
$7,203.17
$7,795.15
$10,835.06
$6,329.10
$7,743.12
$5,840.27
$6,801.63
$5,641.56
$7,475.00
$7,723.40
$5,492.68
$5,782.97

A54MT040113HC

Radius
from Store
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
5 Kilometers
10 Kilometers
10 Kilometers

$12,000.00
$10,000.00
$8,000.00
$6,000.00
$4,000.00
$2,000.00

#026
#037
#044
#052
#058
#062
#073
#083
#102
#109
#118
#124
#132
#137
#140
#143
#150
#153
#161
#178
#181
#197
#199
#202
#205
#214
#226
#229

$0.00

$250,000.00

$200,000.00

$150,000.00

$100,000.00

$50,000.00

$0.00
0

$250,000.00

$200,000.00

20

40

60

#026
#037
#044
#052
#058
#062
#073
#083
#102
#109
#118
#124
#132
#137
#140
#143
#150
#153
#161
#178
#181
#197
#199
#202
#205
#214
#226

$200,000.00

$150,000.00

$100,000.00

$50,000.00

$0.00

#226
#229
#235
#245
#248
#250
#252
#254
#256
#258
#260
#262
#264
#266
#269
#272
#275
#325
#332
#341
#360
#382
#399
#404
#421
#424
#442
#456
#474
#479
#490
#495
#499
#589

Food Purchased
from Store/Hhld

$12,000.00

$10,000.00

$8,000.00

$6,000.00

$4,000.00
Average
Hhld Income

$2,000.00

Food Purchased
from Store/Hhld
80

100

120

Average Household Income

140

$0.00
160

#214
#226
#229
#235
#245
#248
#250
#252
#254
#256
#258
#260
#262
#264
#266
#269
#272
#275
#325
#332
#341
#360
#382
#399
#404
#421
#424
#442
#456
#474
#479
#490
#495
#499

#589
#703
#712
#719
#728
#748
#752
#759
#767
#778
#786
#800
#808
#854
#905

Food Purchased
from Store/Hhld

$12,000.00

$10,000.00

$8,000.00

$6,000.00

$4,000.00

$2,000.00

$0.00
160

#495
#499
#589
#703
#712
#719
#728
#748
#752
#759
#767
#778
#786
#800
#808
#854
#905

Average
Hhld Income