100% found this document useful (1 vote)
272 views11 pages

28car Com Mediakit 2006

The document describes advertising rates and specifications for an online used car trading platform in Hong Kong called 28car.com. It provides details on different advertising options like banner ads, thumbnail ads, and textlinks, including their sizes, monthly rates, and rotation policies. It also mentions general guidelines around file formats, booking, cancellations, and agencies commissions.

Uploaded by

anon-865767
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
100% found this document useful (1 vote)
272 views11 pages

28car Com Mediakit 2006

The document describes advertising rates and specifications for an online used car trading platform in Hong Kong called 28car.com. It provides details on different advertising options like banner ads, thumbnail ads, and textlinks, including their sizes, monthly rates, and rotation policies. It also mentions general guidelines around file formats, booking, cancellations, and agencies commissions.

Uploaded by

anon-865767
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

© 2006 adchef hk company all rights reserved

mediakit 2006
the most famous and leading used car trading
platform in hong kong

• average page view over 35,000,000 per month*


• average visitors over 500,000 per month*
• traffic ranking no. 996 among global websites – source: alexa.com as of may 06
• traffic ranking no. 49 among traditional chinese websites – source: alexa.com as of may 06
• average trading post over 3,500 per month*
• average successful trading case over 700 per month*
• over 43,000 verified members* – as of april 06
• over 90% users in hong kong*
• 83% male users, 17% female users*
• 90%+ users over 20 years old*
* 28car.com internal data

© 2006 adchef hk company all rights reserved


香港知名度及人流最高的網上汽車買賣平台

• 每月平均瀏覽人次高達 35,000,000*
• 每月平均瀏覽人數高達 500,000*
• 全球網站流量排名 996 – 來源: alexa.com 至 06 年 5 月份
• 全球中文繁體網站流量排名 49 – 來源 : alexa.com 至 06 年 5 月份
• 每月平均汽車買賣廣多達 3,500 個*
• 每月平均汽車買賣成功個案多達 700 綜*
• 確認會員多達 4,3000 名* – 至06 年 4 月份
• 超過 90% 用戶來自香港*
• 83% 男性用戶, 17% 女性用戶*
• 90% 以上用戶年齡超過 20 歲*
* 28car.com internal data

© 2006 adchef hk company all rights reserved


advertising rates & specs 1

top banner
- size: 600 x 60
600 x 60 - run-of-site
- randomly rotate with max.
10 advertisers
- hk$8,000 per month

600 x 60

© 2006 adchef hk company all rights reserved


廣告價目及格式 1

置頂橫額廣告
- 廣告大小 : 600 x 60
600 x 60 - 廣告出現於整網站
- 廣告隨機出現於最多十個廣
告客戶
- 廣告位置每月 hk$8,000

600 x 60

© 2006 adchef hk company all rights reserved


advertising rates & specs 2

thumbnail square
- size: 120 x 120
120 x 120 120 x 120
- randomly rotate with max.
3 advertisers
- hk$3,000 per month

每日小貼士:專科包驗私家車

thumbnail textlink
- max. 20 chinese character
- randomly rotate with max.
30 advertisers
- hk$1,000 per month

© 2006 adchef hk company all rights reserved


廣告價目及格式 2

圖示欄方格廣告
- 廣告大小 : 120 x 120
120 x 120 120 x 120
- 隨機出現於最多 3 個廣告
客戶
- 廣告位置每月 hk$3,000

每日小貼士:專科包驗私家車

圖示欄每日小貼士
- 最多顯示 20 個中文字
- 隨機出現最多 30 個廣告客

- 廣告位置每月 hk$1,000

© 2006 adchef hk company all rights reserved


advertising rates & specs 3

footer textlink
- max. 20 chinese
character
- randomly rotate with max.
30 advertisers
- hk$1,000 per month

© 2006 adchef hk company all rights reserved


廣告價目及格式 3

留言貼士
- 最多顯示 20 個中文字
- 隨機出現最多 30 個廣告
客戶
- 廣告位置每月 hk$1,000

© 2006 adchef hk company all rights reserved


advertising bits & bites

- file format>
gif, animated gif, jpg, flash

- rotation>
advertisers can supply up to three different copies for rotation each time

- booking>
all bookings will be accepted on a first come first served basis. however adchef hk company and 28car.com reserves the
right for all final sales decisions

- agencies commission>
all agencies entitle 15% agency commission on the gross rate

- deadlines>
booking : min. 15 days prior to ad posting
materials : min. 7 days prior to ad posting
cancellation : min. 10 days prior to ad posting

© 2006 adchef hk company all rights reserved


we focus on small but love to think big
we love to hear you

our exclusive advertising agent>

adchef hk company
sales hotline> +852 6307 6092
fax > +852 3552 0640
email > [email protected]
www.adchefhk.com

© 2006 adchef hk company all rights reserved

You might also like