Scribd
Upload
263 views4 pages

Customer Satisfaction Questionnaire

This document appears to be a survey about customer satisfaction with Gillette razors in Chennai, India. It contains 16 multiple choice and rating scale questions about respondents' shaving habits, preferred razor brands and stores, factors influencing purchase decisions, satisfaction with Gillette products, and potential allergic reactions to razors. The survey collects demographic information and seeks to understand customer preferences, perceptions, and loyalty towards Gillette compared to other shaving brands.

Uploaded by

Kalai Madhan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
263 views4 pages

Customer Satisfaction Questionnaire

This document appears to be a survey about customer satisfaction with Gillette razors in Chennai, India. It contains 16 multiple choice and rating scale questions about respondents' shaving habits, preferred razor brands and stores, factors influencing purchase decisions, satisfaction with Gillette products, and potential allergic reactions to razors. The survey collects demographic information and seeks to understand customer preferences, perceptions, and loyalty towards Gillette compared to other shaving brands.

Uploaded by

Kalai Madhan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

STUDY ON CUSTOMER SAFTISFACTION WITH REFERENCE TO GILLETTE RAZORS IN CHENNAI

1. Name:
2. Age:

o Less Than 18 o 18-23 years o 23-28 years o 28-45 years o Greater Than 45
3. Gender:

o Male o Female o SSLC o SSC o UG o PG o Others(pls Specify) __________________

4. Educational Qualification:

5. Occupation:

o Government Service o Private Service o Business o Self-Employed o Student o Homemaker o Others (please specify) ______________

6. How often do you shave?

o Daily o Alternate Days o Twice a week o Once a week o At irregular intervals


7. What type of shaving product do you prefer to buy?

o Super Max o Gillette o Wilkinson Sword o Lynx o Others (pls specify) ____________________ o Grocery shop o Super market/ Departmental stores o Specialty Stores o Chemist shop o Any shop near by o Disposal Razor o Manual Refillable Razor o Rechargeable Razor

8. Where do you generally buy the shaving razor?

9. What type of razor product do you prefer to buy?

10. Which of the following shaving Gillette razors you use?

o Gillette Mach3 o Gillette Venus o Gillette Fusion o Gillette Sensor Excel o Others (pls specify) _________________
11. How do you know about Gillette razors?

o Friends o Family o Advertisement(TV) o Newspapers o Others (pls specify) __________________


12. How satisfied are you with Gillette shaving razor?

o Highly Satisfied o Moderately Satisfied o Neutral o Moderately Dissatisfied o Highly dissatisfied

13. If your FIRST preference is not available then what do you do?

o Purchase some other brand from the same shop/ store. o Purchase the same brand from some other store.
14. If the price of your most preferred brand increases what would you do?

o Shift to another brand o Still buy the same brand


15. Please rate the factors given below on scale 1-5 based on the importance they hold

for you in purchase decision of a Shaving Razor? (1 least important to 5 most important) No. Attributes/Benefits 1 Price 2 Availability in stores 3 Fragrance 4 Stylish package design 5 Brand name 6 Color of the shaving razor 7 Antiseptic attributes 8 Ease to use 9 It keeps my skin soft 10 Offers and discounts 16. Do you have any allergic problem by using Razor?

Rating

o Yes o No
If yes pls specify _______________________

You might also like