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Business Research Methods: Communicating Research Results: Report Writing

This document summarizes the typical structure and components of a business research report, including prefactory parts like the title page, letter of transmittal, and table of contents; the main body with sections on introduction, methodology, results divided into areas, limitations, and conclusions and recommendations; and appended parts such as data collection forms, calculations, tables, and a bibliography. It also briefly describes the communication process of encoding a message by the communicator to be decoded by the audience.

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Rajashekhar B Beedimani
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© Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online on Scribd
56 views

Business Research Methods: Communicating Research Results: Report Writing

This document summarizes the typical structure and components of a business research report, including prefactory parts like the title page, letter of transmittal, and table of contents; the main body with sections on introduction, methodology, results divided into areas, limitations, and conclusions and recommendations; and appended parts such as data collection forms, calculations, tables, and a bibliography. It also briefly describes the communication process of encoding a message by the communicator to be decoded by the audience.

Uploaded by

Rajashekhar B Beedimani
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business Research Methods

William G. Zikmund

Chapter 25: Communicating Research Results: Report Writing

Report parts

Prefatory parts

Main body of the report

Appended parts

Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents

Summary
Objectives

Results

Conclusions

Recommendations

Main body of the report


Introduction Methodology Results
Area 1 Area 2 Final area

Limitations
Conclusions and recommendations

Appended parts
Data collection forms Detailed calculations General tables

Bibliography

The Communication Process


Field of Experience Field of Experience

Communicator Encoding

Message

Decoding

Audience

Communication

"I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor

"I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor

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