Netsky- Love Has Gone Music Video Analysis

Drum & Bass music video 2

POV shot of the street the boys run down. It is especially effective here as it really captures the narrowness of the street, and the light at the end of it. Significant perhaps in that it represents the freedom these children have one that is always there. 1. Point of view shots are used significantly through out the music video. Where the narrative is one that covey's friendship, childhood and youth, this shot is very fitting, for the purpose of placing us as viewers directly into the action as the young kids run away from the shop keeper, stealing a variety of sweets. Point of view shots are quite conventional to the drum and bass genre, as the music videos are so fast paced, POV shots can parallel the speed by giving us a first person view of the action commencing in the video. 2. The next highly conventional shot to the drum & bass genre used in this music video is close ups. Drum & bass videos posses an excess of close ups, this is because their narratives usually revolve around that of a person/people, who's emotions are key to the narrative. Close ups allow the characters expressions to be viewed and acknowledged vividly, in these two screen shots we view two young boys who are totally elated.

I would deem this shot as a two shot, but also a close up. It is close enough to see how they are both sharing a headphone each, and a shot like this is conventional to the drum & bass genre as it overtly reaffirms the theme of friendship.

Even a web link to the record labels site. This allows the audience to further their viewing experience through the use of Web 2.0.

However, the close ups used in this video are not restricted to clarifying character emotions. Here the boys are running through the streets placing stickers on the walls, phone boxes, taxis etc. Hospital records is the record company Netskey is signed to, an image of their logo is also seen, the H under the boys hand. What this does is within the video market both the release of the album and the record company. The close ups make it very visible to us, and this is needed as the shot is only their for a What is highly conventional to the genre, besides the shot, is this idea of marketing brief second. It is almost subliminally enters our minds as viewers. Therefore, in terms of the uses and gratification model, the audience would use this video for both and inter-textual advertisement within a escapism(engrossed in the hedonistic lifestyle of the children), but also informational music video. Modesteps Sunlight exemplified this upon analysis, where post purposes as they are informed of the artist, the record he is signed to etc. sick notes of other drum & bass artists What is highly conventional to the genre, besides the shot, is this idea of marketing and where written on post stick notes and inter-textual advertisement within a music video. Modesteps Sunlight exemplified this stuck to the heads of the protagonists. upon analysis, where post sick notes of other drum & bass artists where written on post Shots of a low angle are stick notes and stuck to the heads of the protagonists. 3. In terms of Camera angles low angle shots are u highly conventional to the used throughout the music video. In this example we drum & bass genre, as it is a can see and extremely low angle shot, at the point genre associated so much where the boys open their rucksacks and are with drugs, friendship, shots shocked to see the number of sweets they contain. like this can convey a certain The low angle shock seeks to reflect how they meaning to the audience, or believe, now, that they are in power as they have reflect the effect of a drug for these sweets. example: Making them feel empowered, in control, dominant, similarly when they are with their friends. Many drum & bass music videos use low angle shots

4. Although there is arguably one main protagonist in this video, the young mix raced boy, the 3 other friends that travel with him are also main characters. Therefore, Wide shots are used a lot in this music video. This allows the audience to view them altogether, as a group, and this in itself reaffirms the theme of friendship, adhering to conventions of the drum & bass genre as mentioned before, this theme is very iconic.
Skateboard also seen in the shot, as a representation of their youth. Youth is a key element to the drum & bass genre as noticed in my modestep music video analysis, and therefore this shot is relatively conventional in terms of symbolism.

Tracking shot of the protagonists feet running. This is a shot I would like to incorporate into my music video Finally, I would like to note upon shots that used in this video that I would like to incorporate into my music video. There are quite a few shots from behind the characters, most probably taken with a steady-cam. These shots are interesting as they hide the characters face, their identity, and in that moment can only be judged by there movements. I believe this builds up far more tension. Handheld camera work is used to a great extent in this video; the jaunty, unstable shots that this creates reflects the recklessness in these boys lives, stealing from shop keepers, running through the streets, annoying to members of the public. This is very conventional to the genre, hand held shots and this notion of recklessness, and will most defiantly be incorporated into my music video. Finally I like directors work, taking long tracks of the boys feet alone. These are great shots and build the suspense need, released on the drop of the song. This makes the songs drop far more cathartic if there is some sense of a build up, and therefore these

Mise-en-scene
1. Costume: The clothing of the main characters is very stereotypical to that of young children. We see no braded garments; as at that age, the superiority some brands of clothes can give one does not exist, clothes are merely for the purpose of keeping one warm and allowing them to have fun at that age. This is interesting as there is also one shot of a homeless person, holding a bag that has an expensive brand name on it, yet still going through the bings for food. It is also a beautiful juxtaposition of colour; dark clothes of the homeless person, elegent colour of the bag, the two extremes of life. Perhaps what the director is trying to convey is the notion, that, all we really need are the necessities to life: Friendship, love, warmth, etc, and I believe by uses the hypodermic needle theory as a study, we can argue that this message is directly received by the audience as the entire The clothing warn by the children also, in a music video never stops conveying these notions. way, reflects the clothing that would be warn by teenagers or the older generation attending a drum and bass rave. Baggy clothing to allow for movement, colorful clothing, hats, lack of expensive brands etc. The costumes are then highly conventional to the drum & bass genre.

2. Lighting: The entire music video takes place during the day, and Im presuming during the brightest time in the day as the sun is shining down upon the boys heavily. In fact the setting, minus the one short scene in the sweet shop, takes place entirely outside. This is highly fitting for the revolving themes of the music video: Freedom, friendship, what better place is there to depict such things other than the outdoors? There is none, and therefore the setting is highly conventional to the drum & bass genre, even though it is not depicting a rave or drugs, freedom and friendship it Is conveying. The narrative of the music video follow no real structure. One of the boys meets his friends who has stolen some sweets, and from then on they run from the shop keeper and have a day out in the sun, playing, laughing, eating. Again, the notion of freedom; no structure to their lives, just fun.

Image of the outdoors, near a beach. Theme of friendship and freedom easily conveyed, and accepted by the audience. The lighting is bright, sunlight is the only from of lighting I presume. (no three point lighting, no spot lighting, no low key

Not only is the natural light bright, but there is brightness (in colour) throughout the entire music video. For starters the reds and greens on the protagonists clothing are examples of where bright colours are used, the beach is lit brightly, the packaging of the sweets, even the narrow streets have a bright natural light at the end of them. The watermelon the children eat on the bench is a stunning, rich red that is so beautiful in colour, representing the fruits of summer and the holidays. This somewhat excessive use of primary colours throughout the music video is very conventional to the drum & bass genre as it is a revolving colour theme, and seeks to construct this notion of total, unabridged happiness.

3. Props: The main props given prominence throughout out the music video are: One of the boys skateboard, the other boys drum sticks, the sweets they steal, the protagonists back pack and the water gun. Broadly defined, these are all symbolic of youth and therefore highly conventional to the drum & bass genre. The drum sticks; clearly a reference to the genre. Drum and bass. I t is this notion of creation, and the liberation of music, as the boy messes around with this drum sticks whilst running down the street, free, restricted by no-one. The water gun is an interesting symbol, conventional to the genre in two forms. 1 st it is keeping in with the theme of youth and childhood depicted in this music video as the boys squirt each other through the streets with water, laughing and joking. However secondly, many argue that violence is something associated with this music genre. A water gun is still a gun, and a gun is a symbol of violence. However the director subverts this notion by turning the violence associated with this music type on its head, using a water gun, with clear close ups and wide shots depicting the boys having a pleasurable time.
Boy playing with his drummer sticks down the street. Notion of creating music implemented into every day society: back streets, civilians etc.

Editing
1. Id like to comment firstly on the editing technique of using slow motion. Slow motion is used throughout the entire music video, it is an editing technique highly conventional to the drum & bass genre as it allows the visual aspects of the music video to reflect the pace of the song. I.e. all drum & bass songs slow down at certain points and it is normally here that slow motion is used. In this music video it is also a highly conventional technique as it really captures the natural phenomenon; being a child and being free. Also in terms of music video narratives all narratives have faced paced moments as well as slow paced moments, here is no different. The slow motion is used to capture the protagonists free movements and interactions with each other, presenting their friendship and childhood in a far more stylish and, it would suffice to say, cool manor.

Slow motion used here 36 seconds into the music video; conventional in that it is an iconic image that is depicting the friendship of the boys, but also sets the initial pace of the music video before we reach the drop of the song.

Last shot of the music video. This is a long take where the camera is situated on the floor and the children are jumping around playfully looking directly at the camera. It is edited to be in slow motion. This is exemplar of how slow motion is conventionally used to capture the emotions and free spirit of the characters far more than a normal speed shot. Also, present here is the use of graphical editing. Netskey appears in the screen center in a very artistic graphical design, with the letters rotating on a pivot. The slow motion works well with the graphical editing, and together they make for a smooth transition into fading out.

2.Secondly, The editing technique that is in fact used the most throughout the music video, above all others, is Jump cutting. Why? I believe, there are many reasons for this. Perhaps every drum & bass video I have seen and analyzed consists of this editing technique. The abrupt jumping that the characters make due to this editing technique 1stly reflects the recklessness of their actions in this music video. 1 has stolen from a shop, sweets, and now they are running away. The jump cutting continues as they venture down the street, causing mischief and mayhem. This is a very conventional editing style to the drum and bass genre as it reflects the speed of the song also. The abrupt, disjointed cutting is in perfect time with each beat during certain sequences, and this, I believe, really seeks to reinforce the hard baseline beats that the drum & bass tracks consist of. A powerful type of music reflected in this hard, powerful editing style.

Jump cutting used when the boys are sitting down to eat their sweets. Speed created through this editing technique, reflecting the speed of the 152 bpm song.

It is an editing style that I believe is mandatory when making a conventional drum & bass video, and this is why I shall most defiantly be implementing this editing technique into my Music video.

Use of jump cutting: boys seen running down the street. The use of jump cutting makes them appear to be running much faster than they indeed are, this editing technique allows the director to manipulate time, and this is why it is conventional to the drum and bass genre, it can make things appear to be moving at a greater speed.

3. Finally, I would like to note on the continuity editing used in the music video. It is used far less in comparison to jump cutting, however when used it is normally before the drop of the song. This is because after the drop, the jump cutting is used to reflect the sheer displacement of power the drop of the song creates. The continuity editing used before hand serves the purpose of building up to the drop, to a certain extent. Here we can see the use of continuity editing early on in the music video. It is used briefly as it shows, in a fluid and chronological motion, the boy coming out of the shop, meeting his friends and opening his bag of sweets. The use of continuity editing before the drop of the song ( this is when the shop keeper comes out and chases them), is conventional to the drum & bass genre as it is in keeping with the build up to a song and clearly the director wants the audience to follow the narrative. Jump cutting here would be far too confusing. But, even more conventional, is that it is not used very much. Again, it is the use of jump cutting that takes prominence as an editing technique.

There is a lack of special effects in this music video. From the music videos I have analyzed so far, I would argue that this is very conventional to the drum & bass genre.