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A Project Report On Pricing Strategy of Pizza Hut (20011 - 2013)

This document is a project report submitted in partial fulfillment of an MBA degree that analyzes the pricing strategy of Pizza Hut in India between 2011-2013. It includes an introduction, research methodology using secondary sources, an industry profile of Pizza Hut and its competitors in India, data analysis, conclusions, and recommendations. References and bibliography are provided at the end.

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Richa Garg
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49 views

A Project Report On Pricing Strategy of Pizza Hut (20011 - 2013)

This document is a project report submitted in partial fulfillment of an MBA degree that analyzes the pricing strategy of Pizza Hut in India between 2011-2013. It includes an introduction, research methodology using secondary sources, an industry profile of Pizza Hut and its competitors in India, data analysis, conclusions, and recommendations. References and bibliography are provided at the end.

Uploaded by

Richa Garg
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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A Project Report on PRICING STRATEGY of Pizza hut (20011 - 2013)

Submitted in partial fulfillment of the requirement of Masters of Business Administration (MBA) Guru Gobind Singh Indraprastha University

SUBMITTED Submitted to:

BY:

Gitarattan international business school Madhuban chowk,Rohini,Delhi-85 (Affiliated to Guru Gobind Singh Indraprastha University)

Table of Contents
chapter Chapter 1 14 Introduction Chapter 2 17 Research methodology Secondary source Objective and scope About Pizza Hut Company History Overview of the Industry in India 15page 1-

Chapter 18-24 Industry profile

Current Market Scenario Competitors Market share

Chapter 25-26 Data analysis Chapter 5 27-29

Conclusion Recommendation Chapter 6 References Bibliography 30-32

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