ENTREPRENEUR (ENTREPRISE) IN MONGINIS.

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MONGINIS

Meaning of Entrepreneur.

The word entrepreneur is derived from the French verb entrepreneur'. Its means to undertake. The Frenchmen who organized and led military expeditions in the early 16th century were referred to as entrepreneurs. An Entrepreneur is one who always searches for changes, responds to it, and exploits it as an opportunity.

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INTRODUCTION.

Monginis - a premier and popular destination for lovers and connoisseurs of all varieties cakes, chocolates, pastries and cookies, with a commanding and distinguished presence in 12 cities around India and 2 in Egypt.
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History.
Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort precinct, one of which was popular with the city's European residents at the time. In 1958, Monginis Catering was bought up by the Khorakiwala family, and became Monginis Foods Limited. In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reach across the country, hitting a total worth of about 750 million rupees by 2008.

MISSION OF THE ENTERPRISE.

TO HELP PEOPLE

EXPRESS THEIR HAPPINESS IN A MEMORABLE WAY All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person.
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The Monginis Vision.

Monginis follows a simple doughnut principle

where the customer remains that valued creamy centre around whose satisfaction all activities revolve. This is by creating value-for-money products without compromising on quality in terms of taste or appearance. It's been the main reason for our rise as a franchisee network of nearly five hundred outlets across India alone! The bedrock of this success, is the emphasis on freshness in our products, management, ideas, ambience, customer service and dcor of the cake shops. There vision is to become a national cake company with one thousand Monginis cake shops through forty manufacturing franchisee units spread over the metro cities of India.
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ACHIEVEMENTS.

Monginis has spread its wings across exclusive

521 outlets Using 1,25,000 sq. ft. of retail space Over 20,000 non exclusive dealers selling the brand A daily footfall of 75000 customers Large organized retailers like Big Bazaar, More, Spencers, Dmart, Star Bazaar, Reliance.

MARKETING INSTRUMENTS.

Monginis Gift Coupons and Corporate Gift Prompt and efficient delivery service Online buying facilities www.monginis.net Free home delivery with assorted gifts Retail and Franchise outlet all around the near by

location. Co-branding with major retail giants across India Offers on festive occasions
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PRODUCT: 1:Fresh cakes for all occasions 2:Chocolates, pastry and cake and chocolates combo 3:Packaged cakes. 4:Different kind of breads and a variety of snacks for dine-in customers . 5:Home deliveries and online booking and gifting system.
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MARKETING MIX MONGINIS

PRICE:
1:Price of Monginis cakes is reasonable as compared to its competitors. 2:The prices of cakes vary on their size. 3:On an average a half kg cake would cost something around 200Rs and it goes up to a 1000Rs depending on the size and the flavor.
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1: Monginis cake shop is present in 12 major cities in India. 2: Around 500 retail outlets or franchise all over India. 3:Goods which are unsold are taken back by the company and are given away in charity if in consumable condition or else destroyed
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PLACE:

MARKETING MIX MONGINIS

PROMOTION:
1: Monginis has used media such as TV, print, web, hoardings, etc. 2: It regularly comes out with offers on festive occasions. 3: Special cakes and chocolates for all those SSC (10th Standard) 4:The successful boys can be gifted with a blue colored basket filled with assorted chocolates and decorated with a Doll (Boy). 5: Girls can be gifted with a pink colored basket filled with 14 assorted chocolates and decorated with a Doll (Girl).

STRENGTHS OF MONGINIS

1) Monginis Foods Pvt. Ltd. has been there for a long time almost for 4 to 5 decades. 2) It has good coverage; it has around 500 retail stores all over India. 3) Has acquired a name in the world of bakery, food processing and packaged foods industry.

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SWOT ANALYSIS OF MONGINIS

WEAKNESS OF MONGINIS 1) Monginis has fewer varieties in the range of cakes as compared to its competitors. 2) There have been cases of lack of consistency in quality because of Monginis being a franchise business. 3) Monginis is not promoting its products aggressively.

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SWOT ANALYSIS OF MONGINIS

OPPORTUNITIES OF MONGINIS 1) There is an opportunity for Monginis to make its presence felt in the malls which now-a-days becoming a strategic location for such kind of products. 2) Getting more varieties in their product range by proper market research. 3) More services can be added to boost sales further and make the brand name stronger in the mind of the customers.

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THREATS OF MONGINIS 1) Monginis has threat from its competitors such as Birthdays, Hang Out etc. 2) Cadburys and McDonalds are also a threat to it because they are also positioning their products on the lines of celebration. 3) Mithai Mate is a latest venture in the world of online gifting of sweets which is also a competitor to Monginis.

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MARKETING STRATIGIES

NEED TO WORK ON FEWER VARIETIES IN THE RANGE OF CAKES

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MARKETING STRATIGIES
SUBDUE THE OF LACK OF CONSISTENCY IN

QUALITY BY EITHER INCREASING THE INVENTORY OR CUSTOMIZED THEIR SUPPLIER AND MAKING THEM ANCILLARY UNITS.

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MARKETING STRATIGIES
MAKING AGGRESSIVE BRAND PROMOTION BY

DOING ATL & BTL ACTIVITIES.

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MARKETING STRATIGIES
MAKING USE OF ERP TO CONTROL THE SALES OF

VARIOUS OUTLETS AND STORES ACROSS THE INDIA AND GLOBE

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MARKETING STRATIGIES

NEED TO GLOBALIZE MORE BY MAKING EXPORT QUALITY PRODUCT.

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MARKETING STRATIGIES

PROMOTING THE ONLINE SYSTEM PROPERLY BY TARGETING CORPORATES, NRIS, ETC.

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MARKETING STRATIGIES
USING THE TAG LINE

What are you celebrating today?

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CONCLUSION.
From the above presentation we concluded that monginis is the world s largest cake shop. Monginis food pvt.ltd. Opened its door in India nearly 100yrs ago 1st shop of moginis located in Mumbais fort area . They have mission & vision, they also achieved large organized retailers like Big Bazaar, More ,Spencers, Dmart,Star Bazaar, Reliance. Market Instruments are of online buying, free home delivery, co-branding. In marketing mix means a 4 Ps Price, Place,Promotion,Product & their strength.
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THANK YOU
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