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Mba Degree Model Examination-July 2013: (Each Question Carries 12 Marks)

The document outlines an exam for an MBA degree in rural marketing. The exam consists of five sections, each with two optional questions about concepts in rural marketing. Section one covers defining rural markets and features of rural India. Section two is about rural consumer behavior and designing a rural marketing campaign. Section three addresses rural market segmentation, targeting, and positioning. Section four discusses pricing and distribution strategies for rural India. Section five is about rural communication strategies and services marketing. The exam tests understanding of key rural marketing concepts.

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Tigy Varughese
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37 views1 page

Mba Degree Model Examination-July 2013: (Each Question Carries 12 Marks)

The document outlines an exam for an MBA degree in rural marketing. The exam consists of five sections, each with two optional questions about concepts in rural marketing. Section one covers defining rural markets and features of rural India. Section two is about rural consumer behavior and designing a rural marketing campaign. Section three addresses rural market segmentation, targeting, and positioning. Section four discusses pricing and distribution strategies for rural India. Section five is about rural communication strategies and services marketing. The exam tests understanding of key rural marketing concepts.

Uploaded by

Tigy Varughese
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MBA DEGREE MODEL EXAMINATION-July 2013 (FOURTH SEMESTER)

Rural Marketing Time: Three Hours Section-A Answer all questions (Each question carries 12 marks) 1. (a) Define Rural Markets. What is Rural Marketing Mix? Also explain the Features of Rural India. OR (b) Explain the concept Rural Marketing Environment in detail. 2. (a)Explain Rural Consumer Behaviour, Buying Influences and the Purchasing Process. OR (b)Design a Rural Marketing Campaign for a company of your choice. 3. (a) Explain Rural Market Segmentation, Targeting and Positioning OR (b) Explain the various product strategies that can be implemented in Rural India. 4. (a) Explain the various Pricing strategies adopted by marketers in rural India. OR (b)Explain the Distribution and Logistics strategies that can be implemented Rural India 5. (a) What is Rural Communication? Explain its Components and strategies OR (b) Explain in detail The Rural Services Marketing. Maximum: 60 Marks

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