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Strategic Management-I: Presentation On Hero Motocorp

The presentation is on Hero Motocorp and discusses Honda Motorcop. It analyzes Hero's business in terms of coverage and alternatives being easy or difficult. It also examines Hero's product portfolio, competitive position, strategic alliance with Honda, and weak competitive positions.

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Sai Vasudevan
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© Attribution Non-Commercial (BY-NC)
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85 views

Strategic Management-I: Presentation On Hero Motocorp

The presentation is on Hero Motocorp and discusses Honda Motorcop. It analyzes Hero's business in terms of coverage and alternatives being easy or difficult. It also examines Hero's product portfolio, competitive position, strategic alliance with Honda, and weak competitive positions.

Uploaded by

Sai Vasudevan
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Strategic Management-I

Presentation on Hero Motocorp

Submitted To Prof. Mahesh Soni

Submitted By Saijeeth Vasudevan, Sanjay Singh Thakur, Swati Singh, Sweta Shukla, Vibhavary Shrivastava

HONDA MOTORCOP

EASY "BUSINESS"

DIFFICULT "BUSINESS"

HIGH HIGH LOW LOW ALTERNATIV ALTERNATIV ALTERNATIV ALTERNATIV E E E E COVERAGE COVERAGE COVERAGE COVERAGE

I.

GOOD FIT

STRONG Passion, Hunk, V. II. COMPETI Xtreme, Karizma ZMR TIVE Splendor plus Maestro, Pleasu POSITION re, glamour

VI. Splendor plus

VIII. WEAK COMPETI TIVE III. Ignitor IV. Impulse VII. HF Deluxe, Strategic Alliance " OR JOINT

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