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Consumer Question: Rate The Following in Below Category: (5-Very High, 4-High, 3-Medium, 2-Low, 1-Very Low)

The document contains a consumer survey asking about biscuit purchasing preferences and brand awareness. Specifically, it asks about preferred biscuit pack sizes and prices, packaging types, biscuit shapes, who influences purchasing decisions, purchase frequency, awareness and preferences among popular biscuit brands, how the respondent learns about biscuits, and reasons for choosing a preferred biscuit brand. The respondent is asked to rate various options on a scale and provide responses to multiple choice questions.

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Sriram Venkatakrishnan
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© Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online on Scribd
51 views

Consumer Question: Rate The Following in Below Category: (5-Very High, 4-High, 3-Medium, 2-Low, 1-Very Low)

The document contains a consumer survey asking about biscuit purchasing preferences and brand awareness. Specifically, it asks about preferred biscuit pack sizes and prices, packaging types, biscuit shapes, who influences purchasing decisions, purchase frequency, awareness and preferences among popular biscuit brands, how the respondent learns about biscuits, and reasons for choosing a preferred biscuit brand. The respondent is asked to rate various options on a scale and provide responses to multiple choice questions.

Uploaded by

Sriram Venkatakrishnan
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Consumer question

What would be your preferred amount of biscuits in a pack? a) 10 or less b) 11-20 c) 21-30 d) 30+ How much would you be willing to pay for a 150g pack of the leading biscuit brand? a) 10 or less b) 11-20 c) 21-30 d) 30+ What type of packaging would you prefer? a) Plastic Wrapper b) Cardboard Box c) Metal Tin d) Others What shape of biscuits do you like? a) Rectangle b) Square c) Circle d) Others Who makes/Influence the decision to buy biscuits a) Self b) Spouse c) Family d) Children e) Others How often do you purchase the preferred brand ? a) Daily b) Weekly c) Monthly d) Random Rate the following in below category: [5-Very High, 4-High, 3-Medium, 2-Low, 1-Very Low] 1) Product Awareness [ ] Parle [ ] Britannia [ ] Sunfeast [ ] Other 2) Buying and consumption preference [ ] Parle

[ ] Britannia [ ] Sunfeast [ ] Other 3) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 4) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value

5) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 6) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value

7) How do you came to know about the biscuit [ ] Television & Radio [ ] Newspaper and magazines [ ] Hoarding [ ] Family and friends 8) Reason to choose the preferred brand [ ] Price [ ] Quality [ ] Brand Power [ ] Taste [ ] Variety [ ] Nutritional value

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