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Core Benefit:: Expected Product

The document discusses different levels of products offered by hotels to guests. At the core level, hotels offer a basic room with a bed and bathroom. At the expected level, guests expect a clean room with clean linens and working lights and quiet. At the augmented level, hotels provide extra amenities like room service, food options and toiletries to meet customer desires beyond basic expectations. At the potential level, some hotels offer amenities like stocked refrigerators and personal valets to further enhance the customer experience.

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Arpita Mehta
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70 views

Core Benefit:: Expected Product

The document discusses different levels of products offered by hotels to guests. At the core level, hotels offer a basic room with a bed and bathroom. At the expected level, guests expect a clean room with clean linens and working lights and quiet. At the augmented level, hotels provide extra amenities like room service, food options and toiletries to meet customer desires beyond basic expectations. At the potential level, some hotels offer amenities like stocked refrigerators and personal valets to further enhance the customer experience.

Uploaded by

Arpita Mehta
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1) Core Benefit: Hotel Guest Buys rest/sleep.

. Basic Product: At the second level, marketer has to turn a core benefit into a basic product. Example: Hotel room includes bed/bathroom/table/chair/closet/towels. Expected Product: At the third level, marketer prepares an expected product. Expected product is a set of attributes & conditions that buyers normally expect & agree to when they buy the product. Example: Hotel Guest expects: Clean Bed. Fresh Towels. Working Lights. Quiet Room.

- Augmented Product: At the 4th level marketer prepares an augmented product that meets customers desires beyond expectations. Hotel provides: CCTV. Fresh flowers. Toiletry kit. Room service. Multi cuisine dining. In a competitive mkt, competition usually takes place at the product augmentation level. Augmented benefits may become expected benefits in a competitive market.

- Potential Product Example: Hotel provides: Fresh fruit. Stocked Refrigerator. Personal Valet.

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Q4 hai ye is mai se ek lele BRAND IDENTITY PRISM

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Samsung laptop

screen size

10

12

14

15 17 Ltr

colour

White

Black

Silver

Screen

Touch

Norma l

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