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National Institute of Fashion Technology Hyderabad: Product Development Process of NIKE and ACTION

The document discusses and compares the product development processes of Nike and Action. It outlines the typical stages of product development including planning, design, prototyping, and production. For Nike, the process involves trend forecasting, concept development, sample making, market testing, and commercial production. For Action, their process focuses on market research, design, fit approval, pre-production sampling, and bulk manufacturing. In conclusion, the document compares the similarities and differences between how these two brands develop new products.

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Sadhana Yadav
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32 views

National Institute of Fashion Technology Hyderabad: Product Development Process of NIKE and ACTION

The document discusses and compares the product development processes of Nike and Action. It outlines the typical stages of product development including planning, design, prototyping, and production. For Nike, the process involves trend forecasting, concept development, sample making, market testing, and commercial production. For Action, their process focuses on market research, design, fit approval, pre-production sampling, and bulk manufacturing. In conclusion, the document compares the similarities and differences between how these two brands develop new products.

Uploaded by

Sadhana Yadav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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National Institute of Fashion Technology

Hyderabad

Product Development Process of NIKE and ACTION

(Fashion Forecasting and Product Development)

Submitted To:

Submitted By:

Mr. I. Chakrapani

Sadhana Yadav

Contents

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Product development process..1-2


NIKE (High Fashion Brand)3-4
Product development process of NIKE6-15
Product development process of ACTION16-19
Comparison20-21
References22

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