Scribd
Upload
3K views1 page

IELTS, Essay, Advertising

The document discusses the extent to which high sales of consumer goods reflect the power of advertising rather than real societal needs. It argues that while people want convenience, advertising pressures them into replacing items like phones and cars more often than necessary. It also claims companies create new Christmas decoration trends each year just to increase profits. However, advertising does fulfill people's need for choice if commercials are honest. But customers must be selective and consider what they truly need versus what advertising pressures them to buy. In conclusion, the document asserts that consumer good sales largely reflect advertising power, and many needs are artificially created by marketing specialists.

Uploaded by

Rafal Czapiewski
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
3K views1 page

IELTS, Essay, Advertising

The document discusses the extent to which high sales of consumer goods reflect the power of advertising rather than real societal needs. It argues that while people want convenience, advertising pressures them into replacing items like phones and cars more often than necessary. It also claims companies create new Christmas decoration trends each year just to increase profits. However, advertising does fulfill people's need for choice if commercials are honest. But customers must be selective and consider what they truly need versus what advertising pressures them to buy. In conclusion, the document asserts that consumer good sales largely reflect advertising power, and many needs are artificially created by marketing specialists.

Uploaded by

Rafal Czapiewski
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 1

Essay: Today, high sales of popular consumer goods reflect the power of

advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Throughout last decades the role of commerce has changed. In my point of view at the
beginning of advertisement it was just an information message. Nowadays it seems to
be more of a tool of pressure for the masses. Therefore, I am convinced that high
selling of goods is more an effect of omnipresent advertisements than real needs of
people.

To begin with, the society wants to make their lives easier; however, there is a
question: do they need new mobile phone every year or new model of a car every two
years? I firmly believe that is clear example of the power of commercials and not the
real customers need. In my opinion, a one year old mobile phone and two years old
car are still in good condition and work properly.

Moreover, seasonal advertisement which tries to tell us that we need new Christmas
decoration every year just because trends have changed. I think that new “Christmas
fashion” is created every year by companies only to increase their profits.

On the other hand, freedom of choice is important for customers. Advertisement is


crucial to fulfil this need. Therefore, honest commercials give us a wide view of the
market. Society can compare products of different brands and make their own
decision. In addition to that, selective and critical customer can consider what they
really need and what is only pressure made on them by different companies.
Nonetheless, we do not often receive honest and true picture of a product so customer
should be careful.

Taking these points into consideration, I would say that the sales of consumer goods
reflect the power of advertising. Finally, I think that great part of our needs is artificial
and created by specialist in marketing. However, we still need to watch commercials
and read advertisement for clear picture of the market.

(307)

You might also like