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Strategy and Structure

Course Objectives Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The objective of 15.279 is to help you improve the ability to: Formulate an effective communication strategy for any message, in any medium, and in any situation. Write clearly, concisely, and convincingly. Create impressive formal presentations that are delivered with confidence and poise. Give and receive feedback that will improve yours and other's communication. Listen for understanding. Work effectively with others in small groups or teams. Understand and negotiate the difference in communication between yourself and people who are not from your culture. Improving communication is a continuous process of learning, doing, critiquing, evaluating, and doing again. It is a process that we hope will continue for you even after you complete 15.279.

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akirank1
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© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
124 views

Strategy and Structure

Course Objectives Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The objective of 15.279 is to help you improve the ability to: Formulate an effective communication strategy for any message, in any medium, and in any situation. Write clearly, concisely, and convincingly. Create impressive formal presentations that are delivered with confidence and poise. Give and receive feedback that will improve yours and other's communication. Listen for understanding. Work effectively with others in small groups or teams. Understand and negotiate the difference in communication between yourself and people who are not from your culture. Improving communication is a continuous process of learning, doing, critiquing, evaluating, and doing again. It is a process that we hope will continue for you even after you complete 15.279.

Uploaded by

akirank1
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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Analyzing the Situation

C O N T E X T

Purpose

Audience Communicator

Communication for Managers

Deciding on a Strategy

Content Structure

Managerial Style Channel

Communication for Managers


Deciding on Your

Managerial Style

Managerial Style

Low

Join
Writer/

Speaker
Consult
Control

Sell

Tell
High

Low High

Audience Involvement

Communication for Managers


Approaches to Structure

Direct Indirect
Main points followed Subsidiary points
Informative by subsidiary points preceding main point

Recommendation Arguments leading


Persuasive backed by arguments to recommendation

Communication for Managers

Deciding on an Structure:

Cognitive Processing Constraints

most

Typical
extent of
audience
recall

least

beginning Position in talk or document


end
Communication for Managers
Deciding on Structure:

Rhetorical Concerns

Low Audience High


Involvement

Positive Negative
Audience
Direct
Bias
Structure
Your
High Credibility Low

Direct
Structure Direct Indirect
Structure Structure

Communication for Managers

Deciding on a Structure:

Balancing Factors

Cognitive
Processing Rhetorical
Factors Factors

Factors affecting Factors affecting


general audiences specific audiences
•Memory curve •Audience bias
•Cognitive framework •Audience involvement
•Context

Communication for Managers

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