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Mock Lecturing Presentation

Marketing involves planning and executing various activities to create exchanges between buyers and sellers. It includes conceiving products and services, determining pricing, promoting offerings, and distributing goods to satisfy organizational and customer goals. Marketing management aims to attract, retain, and grow customers by delivering superior value. It encompasses identifying customer needs through research and creating products to meet those needs, then promoting products and persuading customers to make purchases. Marketing takes a long-term, consumer-oriented approach and considers a wide range of goods, services, and ideas that can be marketed to satisfy needs, wants, and demands in the marketplace.

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Danial Iswandi
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© Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online on Scribd
31 views

Mock Lecturing Presentation

Marketing involves planning and executing various activities to create exchanges between buyers and sellers. It includes conceiving products and services, determining pricing, promoting offerings, and distributing goods to satisfy organizational and customer goals. Marketing management aims to attract, retain, and grow customers by delivering superior value. It encompasses identifying customer needs through research and creating products to meet those needs, then promoting products and persuading customers to make purchases. Marketing takes a long-term, consumer-oriented approach and considers a wide range of goods, services, and ideas that can be marketed to satisfy needs, wants, and demands in the marketplace.

Uploaded by

Danial Iswandi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What is Marketing??

Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories?

All of the above, plus much more!

Marketing = ?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals

Marketing = ?
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Marketing = ?

Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push. Marketing is all about managing the four Ps
product price place promotion

The 4 Ps & 4Cs


Marketing Mix Product Customer Solution Convenience Place

Price Customer Cost

Promotion Communication
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Difference Between - Sales & Marketing ?

Sales
trying to get the customer to want what the company produces

Marketing
trying to get the company produce what the customer wants
sales was having what clients want and marketing is making clients want what you have.
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SALES VS MARKETING
MARKETING SALES

Horizon:

Longer term

Short term

Scope:

Identifying customer needs (research), creating products to meet those needs, promotions to advertise said products

Once a product has been created for a customer need, persuade the customer to purchase the product to fulfil her needs Manufacturer's orientation

Approach:

Consumer orientation

Process:

One to many

Usually one to one

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Scope What do we market


Goods Services Events Experiences Personalities Place Organizations Properties Information Ideas and concepts

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Core Concepts of Marketing


Based on : Needs, Wants, Desires / demand

Products, Utility, Value & Satisfaction Exchange, Transactions & Relationships Markets, Marketing & Marketers.

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Core Concepts of Marketing


Need food ( is a must ) Want Pizza, Burger, French fry's ( translation of a need as per our experience ) Demand Burger ( translation of a want as per our willingness and ability to buy ) Desire Have a Burger in a five star hotel

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THANK

YOU

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