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FAB Analysis - Pepsi Atom

The document outlines the FAB framework for product summaries, where F stands for Features describing what the product is and what it is designed to do, A stands for Advantages describing how the product solves customer problems, and B stands for Benefits describing how the product helps customers gain or avoid future problems. It then provides an example FAB analysis for Pepsi Atom, noting its key feature is a sharp, fizzy taste at an affordable price point, its main advantage is providing a strong-tasting cola for on-premise consumption, and its main customer benefit is providing a quick choice that allows for efficient consumption and movement.

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Shailesh Bhadra
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656 views

FAB Analysis - Pepsi Atom

The document outlines the FAB framework for product summaries, where F stands for Features describing what the product is and what it is designed to do, A stands for Advantages describing how the product solves customer problems, and B stands for Benefits describing how the product helps customers gain or avoid future problems. It then provides an example FAB analysis for Pepsi Atom, noting its key feature is a sharp, fizzy taste at an affordable price point, its main advantage is providing a strong-tasting cola for on-premise consumption, and its main customer benefit is providing a quick choice that allows for efficient consumption and movement.

Uploaded by

Shailesh Bhadra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FAB

F = FEATURES. What are the main features of your product and what is it designed to do?- What is it?

A = ADVANTAGES. What will the product do to solve the prospects problems?- What does it do
B = BENEFITS. How will your product help people gain or avoid problems in the future?- What is in it for the customer?

For example: Features what products have (e.g. stainless steel part) Advantages what features do (e.g. lasts longer) Benebreakdowns and lower repair bills) fits what those features and advantages mean (e.g. fewer breakdowns, lower repair bills etc)

FAB analysis for Pepsi Atom


Feature Sharp,fizzier taste Rs 10 for a 200 ml returnable glass bottle Advantage Strong tasting cola On-premise consumption Benefit Choice Consumer can quickly have the drink and move on.

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