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Iv:Business Idea: Shruthi Ravi Kumar Kiran Kumar Deepthi Ramya Rama. M.P

This document outlines the new product development process, including establishing objectives, generating ideas, concept development, product planning, market analysis, and segmentation. It encourages thinking of a appealing product idea and discusses the importance of product development and the various stages involved, from initial idea generation through evaluating markets and screening concepts.

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40 views

Iv:Business Idea: Shruthi Ravi Kumar Kiran Kumar Deepthi Ramya Rama. M.P

This document outlines the new product development process, including establishing objectives, generating ideas, concept development, product planning, market analysis, and segmentation. It encourages thinking of a appealing product idea and discusses the importance of product development and the various stages involved, from initial idea generation through evaluating markets and screening concepts.

Uploaded by

9986212378
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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IV:BUSINESS IDEA

Shruthi Ravi kumar kiran Kumar Deepthi Ramya Rama. M.P

BUSINESS IDEA

Objectives

Think of a Product that appeals to you

Why is Product Development Important?

Product planning and Development Process

Establishing Evaluation of criteria

New Product Development Process Phases

Importance of New Products

Idea Generation

Idea Generation (cont)

Idea Stage (Stage 1)

Idea Sources

Idea Sources (cont.)

Idea Sources (cont.)

Methods of Generating Ideas

Methods of Generating Ideas

Concept Stage (Stage 2)

The Product Planning and Development Process

Product Development Stage (Stage 3)

Product Screening

Market Analysis

Market Analysis

Market Analysis (cont)

Market Segmentation

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