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Markets and Strategies: How Market Impact Strategy Examine The Concept of Value Migration

The document discusses strategies for analyzing markets including examining how market impact strategy affects opportunities, determining product-market boundaries and structure by matching customer needs with product benefits, building customer profiles by identifying buyers and environmental influences, defining the competitive arena by anticipating competitors' actions and performing key competitor analysis, and estimating market size by evaluating market potential, opportunity, sales forecasts, and market share.

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fahmi810091
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45 views

Markets and Strategies: How Market Impact Strategy Examine The Concept of Value Migration

The document discusses strategies for analyzing markets including examining how market impact strategy affects opportunities, determining product-market boundaries and structure by matching customer needs with product benefits, building customer profiles by identifying buyers and environmental influences, defining the competitive arena by anticipating competitors' actions and performing key competitor analysis, and estimating market size by evaluating market potential, opportunity, sales forecasts, and market share.

Uploaded by

fahmi810091
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Markets and Strategies

How market impact strategy Examine the concept of value migration

How it affects market opportunities

Product-Market Scope and Structure


Matching needs with Product Benefit

Determining product market boundaries and structure


Forming product markets Ilustrative product-market structure

Describing and Analyzing End Users


How buyers make choices

Identifying buyers

Building customer profile

Enviromental influence

Analyzing Competition
Define the competitive arena

Anticipating competitors Action

Key competitor analysis

Market Size Estimation

Market potential

Evaluating market opportunity

Sales forecast

Market share

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