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Music Magazine Audience Research

This document summarizes a music magazine audience research survey that asks respondents questions about their demographics, music preferences, current magazine reading habits, preferred magazine features and incentives, pricing expectations, symbols and words associated with rock and metal music, and types of competitions that would interest them. The survey collects both multiple choice and open-ended answers through 15 questions.

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57 views

Music Magazine Audience Research

This document summarizes a music magazine audience research survey that asks respondents questions about their demographics, music preferences, current magazine reading habits, preferred magazine features and incentives, pricing expectations, symbols and words associated with rock and metal music, and types of competitions that would interest them. The survey collects both multiple choice and open-ended answers through 15 questions.

Uploaded by

kimboot
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Music Magazine Audience Research

1. What age category do you come under?


Under 10
11-15

16-25

26+

2. What is your Gender?


Male
Female
3. Who is your favourite artist?
Bring Me The Horizon

Slipknot

Biffy Clyro

Other (please state)_________________________________________

4. How often do you buy magazines?


Less than once a month

5.

Fortnightly

Once a week

Please state the music magazines you already read


NME
Kerrang!
Metal Hammer

Mojo

More than once a week

None

Other (please state)___________________

6. What do you like about that magazine?


___________________________________________________________________________
___________________________________________________________________________
7. What do you dislike about that magazine?
___________________________________________________________________________
___________________________________________________________________________

8. What features do you like to see in magazines?


Interviews
Reviews

Other (please state) ____________________

Charts

9. Please list 3 colours that you associate with rock and metal music
1. _______________
2. _______________
3. _______________
10. What incentives would attract you to buying a music magazine?
Posters
Free CD/Single
Competitions
Other (please state)________________________________________________

11. How much would you be willing to pay for a music magazine?
Less than 1
1 - 3
4-5

5+

12. How many pages would you expect for the price you selected?
Less than 50
50-70
71-100
More than 100

13. Please list 3 symbols that you associate with rock and metal music
1. _______________
2. _______________
3. _______________
14. What competitions would interest you?
Win gig tickets
Win a free CD

Win an ipod/mp3 player

Other (please state)__________________________________________________________


__________________________________________________________________________
15. Please state 3 words that you associate with rock and metal music
1. _______________
2. _______________
3. _______________

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