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Strategic Management of ITC

This document summarizes the strategic management project of ITC Limited. It outlines the company's vision, mission, core values and leadership. It then describes ITC's diversification across various business segments over time, including cigarettes, hotels, paperboards, packaged foods, FMCG products, and e-Choupal. The document also discusses ITC's strategies around managing its diverse portfolio, marketing, strengthening brands, and international benchmarking. It analyzes ITC's business using BCG matrix and highlights restructuring, building loyalty, exports, and CSR as key strategic focuses.

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anandita28
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4K views

Strategic Management of ITC

This document summarizes the strategic management project of ITC Limited. It outlines the company's vision, mission, core values and leadership. It then describes ITC's diversification across various business segments over time, including cigarettes, hotels, paperboards, packaged foods, FMCG products, and e-Choupal. The document also discusses ITC's strategies around managing its diverse portfolio, marketing, strengthening brands, and international benchmarking. It analyzes ITC's business using BCG matrix and highlights restructuring, building loyalty, exports, and CSR as key strategic focuses.

Uploaded by

anandita28
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

PROJECT

MMS-II (Sem- III)


GROUP MEMBERS
• PRADNYA BHALERAO C-03
• SATISH RAJPAL C-30
• ANANDITA SINGH C-34
• PRATIKSHA RANE C-42
• JAYASHREE PRABHU C-43
GROWTH AND
STRATEGIES
Company Background

• Incorporated on August 24, 1910


• I.T.C. Limited in 1974.
• ITC Limited in 2001
VISION
Sustain ITC's position as one of India's most
valuable corporations through world class
performance, creating growing value for the Indian
economy and the it’s stakeholders

MISSION
To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior
and sustainable stakeholder value
ITC’s CORE VALUES
• Trusteeship
• Customer Focus
• Respect For People
• Excellence
• Innovation
• Nation Orientation
BOARD OF
DIRECTORS

Audit Compensation Nomination


Committee Committee Committee

Investor Service Sustainability


Committee Committee

Corporate Management
Committee
BE from IIT, Delhi
Joined-1968
Board of director-1984
Chairman -January 1, 1996
Business Person of the Year
Award 2006 by the UK Trade &
Investment Y .C .
Manager Entrepreneur of the
Deveshwar
Year 2001 by Ernst & Young.
PRODUCTS
Subsidiaries
• ITC Infotech- USA, UK
• Surya Nepal Private Limited (SNPL)
• Technico Pty Limited,
Australia(agri-biotech)
GROWTH
• ITC - August 24, 1910 'Imperial
Tobacco Company of India
Limited
• A leased office in Kolkata
• 16th birthday -purchased the plot
of land in Kolkata [Rs 310,000].
• I.T.C. Limited in 1974.
GROWTH
• Cigarettes and leaf tobacco
• ITC's Packaging & Printing Business was
set up in 1925
• In 1975 -'ITC- Welcomgroup Hotel Chola'.
• Creating value for the nation.
• Earn high levels of foreign exchange
• Create tourism infrastructure
• Employment.
In 1979, ITC Bhadrachalam Paperboards
Limited

In 1985, ITC set up SURYA TOBACCO CO. in


Nepal.

In 1990, ITC acquired Tribeni Tissues Division.

TTD - merged with the Bhadrachalam


Paperboards Division - Paperboards & Specialty
Papers Division in November 2002.

In 2000 - ITC InfoTech India Limited


• In August 2001 -'Kitchens of India' ready-to-eat
Indian dishes.

• In 2002, ITC entered the staples segments Mint-o


and Candyman confectionery and Aashirvaad
Atta (wheat flour).

• ITC's entered the fast growing branded snacks


category with Bingo! in 2007.

• 2003 - Sunfeast biscuits segment.


• In 2002, Safety Matches initiative.

• Aim, Aim Mega, Aim Metro

• In 2003 - ITC's Agarbattis

• In July 2005 ITC introduced Essenza Di Wills, bath &


body care products

• 'Fiama Di Wills‘-2007

• Vivel De Wills & Vivel range of soaps in February and


Vivel range of shampoos in June 2008.
STRENGTH WEAKNES
S S
•BRAND
•UNRELATED
DIVERSIFICATION

S
WOT

OPPORTUNI
TIES THREATS
•INCREASE IN TAX FOR
•RURAL MARKET
CIGARETTES
•HEALTH HAZARDS
STRATEGIES OF
ITC
Managing Diversity of
Portfolio
Formal 3-tiered governance structure:
Corporate Strategies
Marketing
Strategies
Cigarettes
Business
Hotel Business
Paperboards Business
Branded Packaged
Foods
Branded Packaged
Foods
FMCG Business
Initiatives
Lifestyle Retailing
FMCG Business
Initiatives
Incense sticks
(Agarbattis)
FMCG Business
Initiatives
Personal Care Products
ITC Infotech
Other businesses
e-choupal:Strategic
Thrust
BCG MATRIX
•Hotels •Branded
HIGH •Paperboards Packaged Foods
•Lifestyle •Personal Care
Retailing Products
BUSINESS
•E – choupal
GROWTH •Agri-business
RATE

•Cigarettes

LOW

HIGH LOW

MARKET
SHARE
Restructuring and
Rationalising
STRATEGIC FOCUS
Internationa
Market
lly
Orientatio
Benchmarke
d n

Distincti
ve

Build Encourage
Loyalty Exports
Major Strategic
Thrusts
• Focus on Crop Development

• Modernisation of cigarette plants

• Strengthening Of Brand
Challenges Inherent In
Repositioning
• Strategic moves will require larger
investments.

• Gestation periods would be longer.

• Staying power and commitment to a


business.
CSR
• ITC's e-Choupal
• Social and farm forestry.
• Integrated Watershed Development
• Women's Empowerment
• Primary Education
CONCLUSION
WEBLIOGRAPHY
• www.itcportal.com

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