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The Public Relations Handbook: Alison Theaker

This document is the contents page for "The Public Relations Handbook, 4th Edition" edited by Alison Theaker. It lists the chapter titles and authors for the book. The book is divided into four parts: Part I covers the context of public relations; Part II examines strategic public relations; Part III analyzes stakeholder public relations; and Part IV explores future challenges for the industry. The contents page provides an overview of the key topics and issues covered in each chapter.

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john_loner
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912 views

The Public Relations Handbook: Alison Theaker

This document is the contents page for "The Public Relations Handbook, 4th Edition" edited by Alison Theaker. It lists the chapter titles and authors for the book. The book is divided into four parts: Part I covers the context of public relations; Part II examines strategic public relations; Part III analyzes stakeholder public relations; and Part IV explores future challenges for the industry. The contents page provides an overview of the key topics and issues covered in each chapter.

Uploaded by

john_loner
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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The Public Relations Handbook

4th edition

Alison Theaker

O Routledge
jjj^ Taylor & Francis Croup LONDON AND NEW YORK

Contents

List of figures List of tables Notes on contributors Preface

vii ix x xv

Part I The context of public relations 1 What is public relations?


Johanna Fawkes

1 3 21 38 60 82

2 Public relations and communications


Johanna Fawkes

3 Public relations and politics


Ian Somerville and Phil Ramsey

4 Public relations and management


Anne Gregory

5 Ethics, professionalism and regulation


Alison Theaker

Part II Strategic public relations 6 Public relations and corporate communication


Emma Wood

105 107 126

7 Corporate identity
Emma Wood and Ian Somerville

vi

CONTENTS

8 Risk, issues and crisis management


Heather Yaxley

154 175 195 219

9 Public relations and corporate social responsibility


Ian Somerville and Emma Wood

10 Measurement and evaluation


Mairead McCoy and Owen Hargie

11 Public relations and globalisation


Peter Walker

Part III Stakeholder public relations 12 Media relations in the social media age
Philip Young

249 251 273 311 331 354 370 387 411

13 Internal communications
Liam FitzPatrick

14 Financial communications
Mark Phillimore

15 Public sector public relations


Simon Wakeman

16 Consumer public relations


Susan Hutchinson

17 Business-to-business public relations


Loretta Smith

18 Not-for-profit public relations


Peter Brill and Cinzia Marrocco

19 Digital public relations - revolution or evolution?


Heather Yaxley

Part IV Shaping the future 20 Future challenges for PR


Alison Theaker Bibliography Index

433 > 435

445 479

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