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Agro Product

The document discusses the importance of strategic marketing and export of agricultural commodities and food products given rapid changes in domestic and international markets. It notes that in the current era of globalization and competition, companies must think not only of domestic marketing but also export opportunities to expand sales, diversify destinations and sources, and obtain better prices. The 3-day training program then outlines topics to be covered including product identification, pricing, distribution, policy issues, institutions, market selection, trade barriers, payment methods, price risk management, and starting an export business.

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162 views

Agro Product

The document discusses the importance of strategic marketing and export of agricultural commodities and food products given rapid changes in domestic and international markets. It notes that in the current era of globalization and competition, companies must think not only of domestic marketing but also export opportunities to expand sales, diversify destinations and sources, and obtain better prices. The 3-day training program then outlines topics to be covered including product identification, pricing, distribution, policy issues, institutions, market selection, trade barriers, payment methods, price risk management, and starting an export business.

Uploaded by

vinitnaik123
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Introduction: The marketing of agricultural commodities and food products is regarded as unique

and deserves specialized attention. Rapid changes are taking place in the domestic and
international markets of agricultural commodities and food products, the knowledge of which is
important for coordinating business policies and management processes in the agro-food system.

In the present era of globalization and increasing competition it is crucial not only to think of
marketing the agricultural commodities and food products in a strategic manner in the domestic
market but also to look out for avenues to export in potential international markets for various
reasons like sales expansion, diversification of destinations of sales and sources of supplies,
better remunerative prices, minimization of competitive risk, etc.

For:

Executives in marketing and/or export divisions of agro-based companies, dealing in domestic


marketing and export of agricultural commodities, food items and other agro-products.

Officers in government departments and cooperatives responsible for strategic decisions on


domestic marketing and exports of agro-products.

Contents:

Day 1
Identification of Products for Domestic Market and/or Exports, Branding, Factors Influencing
Pricing Decision, Preparation of Export Price quotation, Distribution Decision and Logistic Issues
for Agri-business Products in Domestic and International Markets, Agricultural and Food
Marketing Policy and Strategic Issues.

Day 2
Institutions in Agricultural Markets and Exports, Market Selection for Export of Agricultural
Products, Trade Barriers for Certain Agricultural Products, Harmonized System of Codes for
Export, Familiarisation with Online and Offline Databases for International Trade of Agricultural
Products.

Day 3
Letter of Credit and Other Systems of Payment for Exports, Management of Price Risk for Export
Markets, WTO Issues, Operational Issues for Starting up an Export Business.

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