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A Project Report On: AND Rourkela Steel Plant

This document is a project report on online marketing of steel with a case study of Metaljunction.com. It includes an introduction to online marketing and its purpose. It also provides an overview of the steel industry in India, including production levels and major players like SAIL and Rourkela Steel Plant. It discusses the marketing department and activities of Rourkela Steel Plant specifically. The report was submitted in partial fulfillment of an MBA degree at the Center for Management Studies in Bhubaneswar, India.

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30 views

A Project Report On: AND Rourkela Steel Plant

This document is a project report on online marketing of steel with a case study of Metaljunction.com. It includes an introduction to online marketing and its purpose. It also provides an overview of the steel industry in India, including production levels and major players like SAIL and Rourkela Steel Plant. It discusses the marketing department and activities of Rourkela Steel Plant specifically. The report was submitted in partial fulfillment of an MBA degree at the Center for Management Studies in Bhubaneswar, India.

Uploaded by

srinibashb5546
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A Project Report On

A CASE STUDY OF METALJUNCTION.COM AND ROURKELA STEEL PLANT


Submitted for the partial fulfillment of the requirement of the award of

Master in Business Administration

By

YUDHISTHIR TANDI
Regd No-0606277052

Under the Guidance of


Mr.R.N.Panda Junior Executive(Mkt) Rourkela Steel Plant Prof. Sri a !"o# $M% & Center for Management Studies(OEC, B u!anes"ar

CMS

Center for Management Studies (OEC) Bhubaneswar 2007

CER#$%$C&#E

# is is certif' t at Mr( )ud ist ir #andi !earing regd no *++,--*., com/leted t e /ro0ect "ork entitled

as successfull'

1Online marketing of Steel2 & Case Stud' of

Metal0unction(com3 in our organi4ation for t e /artial fulfillment for t e a"ard of Master in Business &dministration /rogram in Center for Management Studies(OEC),( B u!anes"ar during t e 'ear ,**-5,**6(

(S ir R(7(Panda) Junior Executive(Mktg, $ron 8 Steel) Rourkela Steel Plant(

9EC:&R&#$O7
I, here by declare that this project report entitled Online Marketing of Steel: A Case Study of Metaljunction.Co result of and !S"# $ith special reference to arketing of secondary steel products of !S", SAI%, !ourkela is the y o$n efforts in the plant training $hich I ha&e undergone as a in Master in 'usiness Ad inistrationt#, in Center y part of the curriculu su

for Manage ent Studies, (O)C* ('hubanes$ar*. I had undergone (Marketing*, !ourkela Steel "lant (!S"*, O!ISSA.

er training under the guidance of Mr. !.+."anda, ,unior )-ecuti&e

I there by dec are that I ha!e fu fi ed a the "ro!isions of industry training in #our$e a Stee % ant (#S%) and based on the training I had ac&uainted myse f to the best in the $now edge of mar$eting of the secondary stee "roducts of #S%' (his "ro)ect re"ort has not been submitted to any other Institute* +ni!ersity for the award of any degree or di" oma'

% ace, #O+#-E./ 0ate,

Signature 1udhisthir (andi

CO2(E2(
#OP$C P&;ES 7O( $7#RO9<C#$O7 Online marketing Pur/ose of Online marketing Online marketing &ctivities Marketing Strateg' of RSP S#EE: $79<S#R) (&7 O=ER=$E>) Market Scenario Production # e ;ro"t Profile $m/act 9ut' Rates S#EE: &<#?OR$#) O% $79$& :$M$#E9 (S&$:) $ntroduction Central Marketing Organi4ation Joint =entures Product >ise Classifications Plant >ise Classifications Ma0or <nits of S&$: Ot er <nits RO<R@E:& S#EE: P:&7# $ntroduction S/ecial %eatures &nnual Production Product <ses Ma0or <nits of RSP RSP Moderni4ation RSP Products Products Mix Marketing 9e/artment of RSP Organi4ation Structure of Marketing 9e/artment of RSP Marketing Section &uction of t e Material

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