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Managing Global Warming

The document discusses global warming and solutions through the diffusion of technologies. It notes that global temperatures have risen significantly since 1900 due to human actions. Solutions involve collaborative efforts between regulators, industry, scientists, and the public to develop and adopt green technologies. The diffusion of innovations is explored, with models of how new ideas spread through populations over time. Barriers to the diffusion of technologies are also examined. Bringing together stakeholders from different fields is suggested to help bridge the gap between developing technologies in labs and implementing them in markets.

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Dr. Tejinder Sharma
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91 views15 pages

Managing Global Warming

The document discusses global warming and solutions through the diffusion of technologies. It notes that global temperatures have risen significantly since 1900 due to human actions. Solutions involve collaborative efforts between regulators, industry, scientists, and the public to develop and adopt green technologies. The diffusion of innovations is explored, with models of how new ideas spread through populations over time. Barriers to the diffusion of technologies are also examined. Bringing together stakeholders from different fields is suggested to help bridge the gap between developing technologies in labs and implementing them in markets.

Uploaded by

Dr. Tejinder Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Managing Global Warming:

Diffusion of Technologies Perspective

Dr. Tejinder Sharma


Department of Commerce
Kurukshetra University,
Kurukshetra
Global Warming: The Bitter Reality
 Average global temperature increased by 1 degree
since 1900
 Three-fold speed of global warming since 1970s
 Temperature rise of 3-8 degree projected in 21st
century
 We have
– Dry Australia
– Sizzling Australia
– Freezing Europe
– Confused India
Human Actions: The real culprit
Solutions:
Collaborative Initiative of Stakeholders

 Regulators
– Enact and implement strict environmental
regulations
 Industry
– Use environment friendly technologies
 Scientists
– Developing “Green & Greening” technologies
 Common Man
– Adapt environmental friendly products
Lab-Floor Dilemma

 Objective
– Curiosity driven research vs Market driven
research
 Feasibility
– Technical vs Economic
 Adaptability
– Good is what we offer and not what you want
Understanding Diffusion of Innovation

 Diffusionof innovation is a theory of how,


why, and at what rate new ideas and
technology spread through cultures.

 "Diffusion is the process by which an


innovation is communicated through certain
channels over time among the members of a
social system."
Innovation Diffusion Models

1. General vs. Domain specific


2. Conceptual vs. Mathematical
3. Focus on innovation vs. adopters
4. Organizational vs. Individual
5. Process vs. Outcome
6. Proximity vs. Network
7. Rate-oriented vs. Threshold
Stages of Adoption
Technology Adoption Lifecycle
Crossing the Chasm
(Geoffry A Moore)
S-Shape & Technology Adaptation
Interesting Case Studies

 Scrubbing before surgery


 ATM Cards
 Rap Music, Punjabi Pop
 Hybrid Corn
 Cell Phones
 Internet
Barriers to Diffusion of Innovation

 Inabilityto learn
 Cultural Incompatibility
 Opinion Leadership
 Homophily
 Regulatory Restrictions
 Infrastructural Issues
Bridging Lab-Market Dilemma
 Bringing lab and markets together
 Involving Stakeholder Disciplines
– Basic/Applied Sciences (Developing Technologies)
– Commerce/Management (Costing, Returns, Marketing)
– Law (Regulatory Aspects)
– Entrepreneurs (To use the technology)
– Sociologists (To prognosticate social consequences)
– NGOs (Sensitize on adoption)
– Etc..
Lets work together to make earth a
better place

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