Scribd
Upload
580 views1 page

Lateral Thinking Brochure

Dr. Edward de Bono's Lateral Thinking guarantees new ideas. Learn a dependable, systematic approach to creative thinking.

Uploaded by

James
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
580 views1 page

Lateral Thinking Brochure

Dr. Edward de Bono's Lateral Thinking guarantees new ideas. Learn a dependable, systematic approach to creative thinking.

Uploaded by

James
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

• • • • • • • • •

A Course for Leaders,

Lateral
Teams and Individuals

Thinking
What do businesses need today? productivity and profit. Today, better quality
A new way of thinking that opens a and better service are essential, but they are not
enough. Creativity and innovation are the only
door they didn’t even know existed. engines that will drive lasting, global success.
A way of thinking that seeks a
solution to an intractable problem Lateral Thinking Techniques
through unorthodox methods or • Alternatives: How to use concepts as a
elements that would normally be breeding ground for new ideas. Sometimes we
ignored by logical thinking. They do not look beyond the obvious alternatives.
need Lateral Thinking. • Focus: When and how to change the focus of
your thinking. You will learn the discipline of
Dr. Edward de Bono defining your focus and sticking to it.
divides thinking into
two methods. He calls • Challenge: Breaking free from the limits of
one “vertical thinking,” traditional thinking. With challenges, we act as
which uses the though the present way of doing things is not
processes of logic—the necessarily the best.
traditional, historical • Random Entry: Using unconnected input to
method. He calls the open up new lines of thinking.
other “lateral thinking,”
which involves • Provocation and Movement: Generating
disrupting an apparent provocative statements and using them to build
thinking sequence and new ideas.
arriving at the solution • Harvesting: Capturing your creative output.
from another angle. At the end of a creative-thinking session, we
Developing normally only take note of the specific ideas that
breakthrough ideas does not have to be the result seem practical and have obvious value.
of luck or a shotgun effort. Dr. de Bono’s proven • Treatment of Ideas: How to develop ideas and
Lateral Thinking methods provide shape them to fit an organization or situation.
a deliberate, systematic process that will result in
innovative thinking.
Creative thinking is not a talent; it’s a skill that
can be learned. It empowers people by adding
strength to their natural abilities, which improves
creativity and innovation, which leads to increased

515.278.1292 | www.deBonoConsulting.com | [email protected]

You might also like